🧬 = Sonic Branding and Sound Design
💗 = Sensory Marketing
✨ = Technology News
💰 = Marketing
🗣️ = Voice First
🐇 = Join me down a rabbit hole
📚 = Knowledge
🗣️ 🧬 💗💰 Major Oversight in Selling One of Radio’s Strengths
Who are these media buyers that need “Cliff notes on #SonicBranding”? I would LOVE to explain it to them!
✨ 🗣️ 🧬 💗💰 Why Music Still Matters In Modern Branding
This article struck me as another HUGE reason to focus on sound in marketing when advertising to GenZ. If our strongest nostalgic memories are formed between age 10-30, music playing a big role in that, why are we not focusing more on sonic branding in our ads to keep GenZ as a lifelong fan?
🧬 💗💰 Melodic Memories: Favorite Jingles
An interesting blend of worldwide jingle nostalgia. I’m curious if anyone sees any similarities?
✨ 📚 🗣️ 💗💰 Clubhouse Group Chat
So glad to hear Clubhouse is working it out! I’ve always felt that the platform mattered but was “not quite there yet”. I’m excited to see how this group voice chat idea pans out!
🧬 💗💰 The Rise of Sound Design; The Key To Brand Success
No more is sonic branding “too good to be true”. There is data to back it up! Sound in marketing is a game changer, and I’d love to tell you how.
✨ 📚 🐇 🗣️ 🧬 💗💰 New Study On AI Music Production
I am not a hater when it comes to music and AI. However, I know where it fits and where it doesn’t. AI is a tool that must be bookended by human creativity 100% of the time. Humans help humans care. Robots help humans do.
🧬 💗💰 How The Jingle Got Usurped By the Jingle
Insightful article re-stating what I’ve said again and again. The jingle isn’t dead- it’s just grown up. Sonic branding is its graduate degree name, and it’s making sound on purpose.
🧬 💗💰 Sonic Identity Unveiled To Mark 9th Anniversary
Sonic identity alert. ADGM’s 9th anniversary brought along some sonic branding incorporation. What do you think?
🧬 💗💰 Dubai Airport Sonic Identity
I love how every stem of this sonic identity can stand on its own; standing for something brand-related. “Sound On Purpose” happening over here.