Sound's Power & Influence in Marketing


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In this course, Sound’s Power & Influence in Marketing, we’ll explore the origins of sound, advertising today and yesterday, sound’s role in decision making and buying power, and how your brain reacts and responds to sound.

Sound in Marketing - Learning - 1x



Listen and subscribe to the Sound In Marketing podcast where I interview key figures and companies in the sound in marketing industry.


Sign up for the Sound In Marketing Newsletter. Monthly pertinent updates on new technology, companies to pay attention to, updates on the podcast, and speaking engagements.


The monthly Make Sound On Purpose Zoom meeting. People from all industries and skillsets talk candidly about the current sound topics.

Course Curriculum

Course Trailer

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How To Use Course

1.1 – The Origins of Sound

1.2 – A Precursor to Language

1.3 – Alerts and Notifications

1.4 – Just Two Notes

1.5 – The Sound of Silence

Test Your Knowledge

2.1 – Sound and Storytelling

2.2 – Radio and Radio Advertising

2.3 – Long Live the King

2.4 – Introducing…the Internet

2.5 – Interactive Experiences

2.6 – Creativity Within the Platform

Test Your Knowledge

3.1 – Streaming Advertising

3.2 – Voice Ads and Voice Response

3.3 – An Enhancement, Not a Replacement

3.4 – Predications for the Future of Audio Advertising

Test Your Knowledge

4.1 – Our Association to Sound and Commerce

4.2 – Stimulus Modality

4.3 – Audio Touchpoints in Consumerism

4.4 – In The Moment and Ready for Purchase

4.5 – Acoustics and Design In Customer Experience

Test Your Knowledge

5.1 – The Different Ways Sound Travels

5.2 – Light Vs. Sound

5.3 – Brain Imagery

5.4 – We All Make Sound

Test Your Knowledge

Your teacher

Jeanna Isham

Jeanna Isham has 20+ years of audio experience.  Starting in film composition and production music, she evolved into the world of sonic branding and sound identities as a creator, strategist and thought leader.  Her company, Dreamr Productions, creates audio identities for companies and brands as well as consults and educates brands and marketers on sound in marketing and its best practices.  

Jeanna also produces, hosts, and edits the Sound In Marketing Podcast.

Dreamr Productions is a part of Stage Ham Entertainment LLC, a full service audio/video production company based out of Pasadena, CA.

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