🧬 = Sonic Branding and Sound Design
💗 = Sensory Marketing
✨ = Technology News
💰 = Marketing
🗣️ = Voice First
🐇 = Join me down a rabbit hole
📚 = Knowledge
It’s interesting how my generation focused on the ‘break’ in KitKat as an actual snapping of the chocolate pieces apart. Now it’s symbolizing a siesta. My, how vast the land of chocolate bars can be.
✨ 💗 💰 How Sundea Body Leveraged Sensory Marketing
I’ve actually been seeing a lot of beauty brands using this idea of blending makeup with food concepts. Not that you would eat your makeup, but this is a clever way to create an association. I wonder when they’ll really explore doing this sort of thing with music and sound.
🧬 ✨💗💰 Leveraging Sound In Marketing
I was expecting the generic definitions list, but got some interesting ideas. A lot of talk about podcast branding and AI in voice. Thanks to those CEO’s that contributed and were willing to think outside the box!
📚 🐇 🗣️ 🧬 💗💰 Veritonic White Paper on Audio Mob’s Video Game Audio Ads
54% of those surveyed preferred the audio ads because they did not disrupt game play. Hmmm non-disruptive ads are a winner? Who would have thought…well me at least!
🧬 💗💰 Magnum Ice Cream Ads
Fascinating use of ASMR and #SoundBranding.
🧬 💗💰 Bach To Basics
Although this writer wrote in long runon sentences I “think” the point he was making is that bridging the gap between mainstream music and classical shows the brand as a culture follower and can potentially save them a lot of money. Watch a Bridgerton episode and you’ll get it.
🧬 💗💰 Aroya Sonic Identity
A beautiful job at a sonic identity for AROYA cruises. I was able to sample this a bit ago and I just love it. Modern but rooted in culture resulting in a lovely walk down the boat deck.
📚 🐇 🗣️ 🧬 💗💰 Amp Sound Branding on the Sound of Luxury
A fascinating read on the sound of luxury.
📚 🐇 💗💰 Why Sonic Branding Is SO Important
Straight from Rolling Stone. Sonic branding is a game-changer. LOTS of stats in this one!