🧬 = Sonic Branding and Sound Design
💗 = Sensory Marketing
✨ = Technology News
💰 = Marketing
🗣️ = Voice First
🐇 = Join me down a rabbit hole
📚 = Knowledge
🧬 💗💰 Beauty Industry Needs More Sound Strategy
90% of consumers use social media but fewer than 30% connect with brands through these platforms. With GenZ so active on digital, this is a a problem. The beauty industry in particular needs some work in this respect.
🗣️🧬 ✨ 💗 💰 A Timeline of Shareable Sonic Branding
A great summation of where we started on social and where we are now. Sound has quietly been playing a role since the beginning.
New sonic identity for Docusign thanks to Amp Sound Branding. What do you think?
🧬 💗💰 Whiskas Takes Cats to Purradise
I have always said that the MeowMix jingle would never work as an identity because of how annoying it can get. However, this take on it makes me think differently. What do you think? Could they build a whole sonic identity out of this? Do you hear a sonic logo rather than a jingle?
🧬 💗💰 Sonic Identity: RONA
New sonic identity for RONA. Such a different take than Home Depot. Canadians, I’d love your take on this one. Does the sound sound like RONA?
📚 🐇 ✨ 💗💰 Marketing With Intelligence
“Emotional ads can boost brands’ pricing power by 40%.” Nowadays, where we look for lifts of 1 or 2%, why are we not focusing on sensory marketing more seriously? It’s not just fun to have. Emotional ads sell stuff.
🧬 💗💰 Sonic Logo: Nutella
New sonic logo. The sound of Nutella. What do you think?
🗣️🧬✨ 💗💰 A Sound Investment
This study with Australian radio is mind-blowing to me. Only 68% of ads had a strong brand association, although sound used properly in radio ads can double brand effectiveness. I’d be curious as to what America or Canada might score on this.
📚 🐇 💗💰 Scent Specialism
Exciting to hear that the community is investing in more and more forms of sensory marketing. As I always say, “sound is an enhancement to existing marketing.” That goes for each and every sense out there.
✨ 💗💰 How Marketers Can Maximize Radio Spend
A lot of overhaul is happening in Australian audio thanks to System1 and others.
📚 🐇 🧬 💗💰 Sensory Marketing In Beauty and Fashion Brands
Sensory marketing holds authentic and creative characteristics that GenZ is looking for. This article really paints a picture of using the multi-sensory approach to drive brand recall and awareness.