February 2024 Articles

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 Christina Aguilera and Latto Serve Up Opera Rap Crossover In Just Eats Ad

I love it when genres blend to tell a story through music. So much fun ladies.

🧬 💗💰 Reaching the Right Ears; The Art of Programmatic Audio

Crafting your audio advertising is just as flexible as crafting your ad in general. You can segment down to very specific targets and get more recall status as a result.

🧬 💗💰 Sonic Brilliance; Bugattis New Sonic Logo

The automotive industry is getting in on sonic logos and sonic branding. Here’s the latest from Bugatti.

🧬 💗💰 How Brands Are Cutting Through the Noise Using Original Music

The viral hit of ELF makeup sonic branding is a great story that shows the power of original music in marketing. Changing the norm and creating a song that explains what their name stands for…super smart.

📖🧬 💗💰 You Sound Should Establish a Distinct Emotional Connection

So many factors are in play when choosing sound within branding and marketing. It’s not and should not be icing on the cake.

🧬 💗💰 Playing It By Ear; The Power of Sound In Marketing

Sound within brand identity is not a new thing. We should embrace its roots and clear a well-laid path for it within our future.

📖 🐇 🧬 💗💰 Why Companies Should Associate Their Brands With Sounds

Starting with poetry in the 1800s, sound has been instrumental to marketing. Now with all the new audio touchpoints, sound on purpose MUST be our next course of action. Want to learn more, let’s have a chat.

🐇 🧬 💗 The Thump of a Bullet

One person’s noise and lack of innovation is another person’s joyful memory. Fascinating take on the sound of fuel emission and road noise.

🧬 💗 💰 Audio Books Included in Spotify Premium

I think this one-stop shop model is interesting and I’ll be paying attention to see how it pans out.

🐇 📖 🧬 💗 💰Scent Branding; Smelling Your Way to a New Brand Identity

The brain remembers 35% of smells. That’s huge! scent marketing may not be possible in the digital world (yet) and is highly expensive but if you can pull it off…you’re gold.