April 2024 Articles

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🗣️ 🧬 💗💰 We Are Living in a Sound On World

I really like how they used the voices of the company to create a truly authentic and accessible sonic logo.

🧬 💗💰 IFF Launches Sound Logo

Online purchases of perfumes jumped 58% when paired with music. Well if this isn’t a sign for sonic branding I don’t know what is.

🐇 📖 🧬 💗💰 Why Nostalgia Will Be a Key Branding Trend in 2024

The future is nostalgic branding. You heard it here first. What better than nostalgic sounds and music right?

✨🧬 💗💰 Music is Crucial to Social Branding Campaigns

The title says it all. Wrong music equals bad outcome. Solve with branded sound.

🧬 💗💰 Tubi’s New Sonic Logo

Tubi has a new sonic logo. I really like how it’s tone is similar to the way you speak the word. What do you think?

🧬 💗💰 TD Bank’s Sonic Identity

A round of applause for Sixième Son and their work with TDBank’s sonic identity. Incredibly inviting and friendly concept that is easy take in and easy to remember.

🐇 📖 🧬 💗💰 Are Super Bowl Advertisers Out Of Touch?

Fascinating findings about advertisers draw to using Classical Music….in Super Bowl ads? Why I don’t know but man is it hard to kick a habit apparently. If I could just sit down with these people for 10 minutes….(le sigh).

🐇 📖 🧬 💗💰 Rethink Your Marketing Priorities and Reap the Rewards

So glad to see that the “you deserve this”, “buy whatever you want” mentality is dying away. Consumers are begging for relevance and relatability not a “buy this” mentality. What is the voice of your brand and how are you using that voice?

✨🗣️🐇 📖 🧬 💗💰 Sonic Branding; Utility Not Just Utilization

In this day and age when the consumer is begging for connection, brands deliver with sound.