March 2022 Articles

🗣️ ✨ 💗 💰 🧬     Everything Marketers Need To Know About Sonic Branding in 2022
Brands are both exploring their sonic identity but falling short of how far it extends. We need to look past music in brand strategy. The question is what does your brand “sound” like. 

🐇 📚 ✨ 💗 💰 🧬 🌐    Marketing the Matrix What Does the Metaverse Sound Like
If Tiktok has found that users are more receptive to brands with a sonic identity, than the metaverse should take note. Marketing effectively in the metaverse requires non-linear approaches. Consumers need a seamless progression from one platform to another and sonic branding is just one of the ways to do so. 

🗣️ ✨ 💗 💰 🌐    NBA Games in VR Have Potential
A good use of virtual reality to coax people into the metaverse.

🐇 📚 🗣️ ✨ 💗 💰 🧬    IPSOS Views Power Of You
IPSOS found that only 8% of marketing assets include sonic cues and/or music but has a higher performing average than other more widely used assets. A lost opportunity? You know my answer is yes! 

💗 💰 🧬   McDonalds Swedish Campaign Sees 5,000 People Correctly Play I’m Lovin’ It Using Their Phones
If you haven’t had enough of McDonalds marketing, here’s another. Pretty fun way to engage diehard fans and pretty incredible that the number was available! 

💗    Nasal Ranger Chuck McGinley
I feel like he could do a spinoff of the show Dirty Jobs. Stinkiest Jobs….who would watch it? 

🐇 📚 💗 💰    Sensory Marketing at the Destination Level
A deep dive into the world of sensory marketing. One day I will read the whole thing. 

📚 ✨ 💰 🌐    How Brands Are Using NFT’s
Just some of the brands that are playing with NFT right now. Which ones do you like best? 

💗 💰 🧬    Composing a Theme For Premier Hockey Federation
Audiobrain did a great job working with the PHL. I love how they incorporated a little femininity without being “girly”. 

🐇 📚 🗣️ ✨ 💗 💰 🧬   Sound Experiences Are the Future of Sonic Identity
Great article from SXM Media. “Tactics without strategy is the noise before defeat.” Also, nice use of phygital and liminal.

🗣️ 💗 💰 🧬   Folgers Doesn’t Give a Damn That It’s Your Grandma’s Coffee
What a cool story! Smuckers is attempting to rectify past impressions by consumers of Folger’s coffee by switching up to an edgier jingle or sonic logo while ALSO introducing us to its origin story. I’ll be watching how this goes for sure!