April 2022 Articles

💗 💰 🧬  Marketing Leaders Share Do’s and Don’ts When Embracing Sonic Branding
It is important for a brand to have a clear brand belief and authentic purpose. Belief and purpose is branding at its best. That sincerity is best found through the senses.

✨ 💗 💰 🧬  Sound Advice: Tuning Your Brand To Audio
Sound and sonic branding is how a brand steps out from the noise and creates something extremely personal and sincere. This is where trust and brand advocacy is built.

🐇 📚 ✨  Multimodal AI Vision
This is a wild article! Through sense can AI adapt to be a more robust kind of AI that can adapt more easily to new situations or problems?

💗 💰 Campbells Warms Your Home and Heart With Soup Scented Candles
Again I appreciate the effort and yes I love me some grilled cheese and tomato soup. But this may be taking it too far. Thoughts?

💗 💰 🧬  Audio Logos Are Powerful In Radio and Beyond
Unique, evocative, and easily relatable is the name of the game. Sonic branding is not meant to complicate. It is meant to simplify and create a more realistic brand persona.

💗 💰 🧬 The Power of Audio Retailers Make Some Noise To Attract Consumers
Meaningful and dynamic is on today’s consumer’s wishlist. Audio advertising and sonic branding is an excellent way to do just that.

💗 💰 🧬 Sonic Branding: The Branding Journal
Comfort, closeness, and attention is found in sonic branding and sound in marketing.

🐇 📚 ✨ 💗 💰 🧬 🌐 Sensory Logos: What Will Your Brand Feel in the Metaverse
In order to be fully immersed in the metaverse, users need a sensory connection to the world around them.

📚 ✨ Speak2 Family Scoops Up Fellow Senior Focused Voice Assistant
I love seeing this use of smart speakers. Implementing into more senior focused functionality is something that the voice first community should be exploring along with kid focused functions. Smart technology is and could be multi generational.

🐇 📚 💗 💰 Where Sales Activation Meets Branding
According to Analytic Partner, “messaging that focuses on the values of a brand outperform product, promotion or functionality messaging 80% of the time.”

🐇 📚 ✨ 💗 💰🌐 Why B2B Marketers Must Attack the Metaverse Right Now
“Do B2B brands want to be starting their journey on the morning after the world has changed?” The Metaverse is here. What are brands going to do with it?

🐇 📚 ✨ 💗 💰 🧬 🌐 How the Metaverse Will Reshape E-Commerce Forever
“Metaverse technology will allow brands to offer shoppers a highly personalized digital experience.” This will mean more convenience, more assuredness in purchase choices and less returns. How will brands react to joining in this new concept of immersive customer experience?