February 2022 Articles

🐇 📚 🗣️ ✨ 💗 💰 🧬

🗣️ ✨ 💗 💰 🧬  Amazon’s Alexa’s Stalled With Users As Interest Faded
I think that adoption would grow more if Alexa “explained” itself more. Not sure exactly what that means yet but I do know that Crypto platforms reward you with tokens or coins and such to “learn” about crypto. Super smart in my opinion. This would ultimately make me want to invest more in the future. 

🗣️ ✨ 💗 💰 🧬  Smart Home Gadget CES 2022 Roundup
Interoperability and, I would add, cross-modalism should be the focus in 2022 smart design. 

🗣️ ✨ 💗 💰 🧬  How AI Is Paving the Way to Greater Humanity In Marketing
Personalization. The only way I can fathom that a brand can successfully do this is if they are developing a brand persona (not just a customer persona). Once you can humanize a brand, you can truly define their key demographic. Yes AI plays a role, but until a brand becomes “human”, you will constantly be re-inventing. 

🐇 📚  💗 💰  A Clue About How The Two Are Linked in the Brain
I love reading about how the brain works within the different sensory elements. 

🐇 📚 💗 💰 🧬  Why Delivering An Omnichannel Experience Is Key in the Evolving Grocery Shopping Landscape
I’ve been hearing Omni-Channel a lot lately. I think the takeaway is that our brands need to be adaptable. People aren’t shopping like they used to, they’re not watching what they used to, and they are not thinking like they used to. Flexibility is key and one way to find that is through the power of sensory marketing. I’d love to give your brand some thoughts on this so please stop on by and chat. 

🐇 📚 ✨ 💗 💰 🧬 🌐  Metaverse Audio and Gaming Advertising: What To Expect in 2022
Just judging off of this article, the metaverse is still incredibly obtuse. Now is the time for marketers to embrace the #ImmersiveExperience within their brand strategy. Once we know our brand as a personality, it shouldn’t be too hard to navigate Web3 (when it eventually makes senses). 

💗 💰 🧬  Sabine Kloos Interview
Kloos’ thoughts align with mine. You can’t fully explore sonic branding until you understand fundamentally who/what your brand is. This comes from a brand persona. 

✨ 💗 💰 🧬 🌐  The Sound of the Future: CES 2022
Summation on #SoundMarketing innovation at CES conference from SiriusXM Media. Still some work to do in diversity but otherwise it sounds very exciting! 

✨ The Self Service Conundrum
The love/hate relationship that we have with technology is real. We have never been so connected and yet also never so disconnected. 

💗 💰 🧬  101 Great Minds Jonathan Harries
Consistency is key. Whether a brand gets it or not, we look at a brand now as its own entity. When a brand is inconsistent or acts out of character, we notice and act accordingly. Brand persona needs to be considered and consistency will then more easily be attained. 

✨ 💗 💰 🌐  How Brands Can Prepare for the Next Generation of Virtual Reality
Sensory marketing is essential to standing out in the age and workings of the Metaverse.

🌐  Some Predictions on How the Metaverse Will Impact Our Lives
An interesting viewpoint of the future possibilities of the #Metaverse. Although I think this writer is a bit more optimistic on certain social aspects than I would be, it’s a good read. Would love to hear your thoughts?