January 2022 Articles

🗣️ ✨ 💗 💰 🧬 A Look Back at the Most Innovative Audio Campaigns of 2021
A great list of 2021 hit audio advertising. I think the common thread here is interrupt the usual with the unusual harnessing the power of sound. 

🗣️ ✨ 💗 💰 🧬 Advertising Case For Podcasts Is Loud and Clear
A lot of growth in podcast listening adoption with a lot of room to grow even more.

🐇 📚 🧬  Pathways From Noise to Cardiovascular Damage
Sound can either be a benefit to your brand or a detriment. For example, noise has been found to increase risk of cardiovascular disease. Brand sound matters. 

✨ 💗 💰 🧬 Sonic Identity is the Missing Component For Social Metaverse Experiences
Sound matters. Mismatched sound and visual in the Metaverse could be very damaging. What does your brand sound like?  

🗣️ ✨ 💗 💰 🧬 New Research Reveals the Intricacies How Voice Search is Used
For best ad spend effectiveness and usage of voice search, one must understand the patterns and usages of voice before, during COVID and after. 

💗 💰 🧬  Humanize Your Brand Appeal to the 5 Senses
“…to engage the senses in an unforgettable experience that reminds the consumer of the personality and humanity that characterize that brand.” 

🗣️ ✨ 💗 💰 🧬  The Sonic Liberation Implications of Audio For Digital Marketing
An insider view of #VoiceFirst and #SmartTechnology from Witlingo.

🗣️ ✨ 💗 💰 🧬  Spotify Ends Car View To Push Voice Control
Eliminating Car Mode for a push towards voice activation. How will the market feel trusting ears vs. sight? Thoughts? 

🐇 📚 🧬  Spider Uses its Web Like a Giant Engineered Ear
I shared a journal study a little while back about spiders using their webs to hear. This article goes into detail about the bridge spider and the power of orb weaving arachnids. 

🗣️ ✨ 💗 💰 🧬  Amazon Alexa Custom Sound Detection
The ability to detect appliances and other functional sounds of your household  and incorporate them into @Alexa tasks and routines. Too much? Just right? 

🐇 📚 🧬  Higher Empathy is Associated With Stronger Social Bonding When Moving Together Through Music
Down the rabbit hole. Higher vs. lower empathy results : music vs. metronome. I wonder why we process this way and how can we best use these results in brand strategy?

💗 🧬  💰  How Emotion Fuels Loyalty For NIKE Netflix and Disney
Loyalty over just awareness is key with brands as the price of “recruiting a new customer”. Loyalty is found through an emotional connection. 

🗣️ ✨ 🧬 📚  How AI Is Giving a Woman Back Her Voice
A fascinating episode from MIT about machine learning and language. 

💗 💰 🧬  Here’s Why Every Creative Should Include Audio in Their Campaigns
“Overemphasizing visual communications can spell death for brands in a world where we’re watching less and listening more..” An understatement to say the least. 

💗 🗣️ ✨ 💰🧬 Alexa Will Play Something You May Like on Netflix When Asked
Audio plays a big role in multi-modality and should be a consideration in branding. In this example, it’s showing voice response but there is so much more to it. Have questions about sonic branding in your brand strategy? 

🐇 📚 🧬  Embryonic Eavesdropping: How Animals Hear and Respond to Sound
Wow! These animals may be communicating differently with their embryos to help with their ‘acoustic development programming’! Amazing how nature works. 

💗 🧬  National Anthems in Sports Express Identity and Strengthen Place Branding
Some extremely fascinating insight on national anthems and sporting events. Chanting these tunes can unite and empower and build global awareness of individual countries. Such a beautiful and simplistic way to bring people together. Maybe THIS is how we’ll bring about world peace?? Who knows. 

🗣️ ✨💗 💰 🧬 A Classic Tune By The Cure Is Reimagined Into a Heartfelt Anthem For Mens Mental Health
Putting a new spin on an old song to bring mental health awareness. 

🗣️ ✨💗 💰 🧬 Customers Are Ready For Voice Experiences; Are Brand?
“Voice opens the opportunity for brands to get closer to their consumers and build a culture of trust and engagement – along with creating an additional service layer.” 

🗣️ ✨💗 💰 🧬  5 Changes Social Audio Apps Should Consider Making Now
Some great thoughts on how to leverage social audio. Why re-invent the wheel? Learn from big media and craft to what fits. Great read.

💗 💰 🧬  AMEX Sings the Praises of Small Businesses With Over 50 Catchy Jingles What a fun way to represent small business and gain notoriety for being a caring brand. Great job AMEX for your creativity and time spent.