December 2021 Articles

💗 💰 🧬✨ 🗣️  Amazon Makes Alexa Audio Ads More Interactive
The experience is getting smoother and smoother. Excited to see voice ads grow up. 

💗 💰 🧬  Why Mumbrella is Refreshing its Sonic Identity
A great use of #VoiceFirst within a non sound sensory brand. 

💗 💰 🐇 📚 🧬  Commercializing Sonic Seasoning in Multi-sensory Offline Experiential Events and Online Tasting Experiences 
A deep dive into sonic seasonings, cross-modalism, ‘sensploration’, and so much more. Best to dig into it piece by piece. 

💗 💰 🧬  Sound Of Luxury
From the abstract to now the strategic, luxury brands like Lamborghini and Audemars Piguet are taking sound strategy seriously. Daniel Jackson os Sonicbrand shares his take in this great article on the use of sonic branding. 

💗 💰 🧬  Bunnings Tops Sonic Branding Rankings
A measure of effective sonic branding usage in Australia.

💗 🧬  💰 📚  Make Your Physical Store Appeal to the Five Senses
Brief article that demonstrates beautifully sensory marketing techniques for a physical store brand. 

🗣️ ✨ 🧬  Spotify Expands Access to Its In-Car Entertainment Device ‘Car Thing’
With all the software integration possibilities and less “stuff” will people really buy a piece of hardware for their car? Personally, I’m on the fence. I’d rather just update some software. 

🗣️ ✨ 💗 💰 Amazon Project Mic Launch Live Audio App
Another social audio app this time from Amazon. I wonder if they’ll just copycat what’s out there or try and be groundbreaking and original? 

💗 🗣️ ✨ 🧬  How AI Is Changing the World of Audio Technology
Wonderful article by Trinity Audio’s Ron Jaworski on the state of audio. 

💗 💰 ✨ 🧬 Clif Bar Uses Phone Tech to Reward Movement With Music
A great way to use your brand as an outlet of actionable good health through sensory marketing. Although Clif is about food and diet, they realized that playing into more than one sense will bring better benefit to both consumer and brand. 

🗣️ ✨💗 💰 🧬   Audio Boom Continues for Publishers 
I totally signed up as a BETA tester. But honestly, I don’t know if this is all that different than what is already out there. 

🗣️ ✨💗 💰 🧬  William Shatner Beams up for Conversational Video Chats
As if you hadn’t heard enough about William Shatner, here’s more news! You can listen to the virtual life story telling celebrity. Hopefully he’ll steer clear of his spoken word poems (seriously weird stuff). 

🗣️ 💗 💰 🧬  SiriusXM Partners with Audio Up to Develop New Original Podcasts
Podcasts and audio first entertainment is big business. Now is the time to invest in your sound strategy.

📚 🐇  Why the ‘Metaverse’ Represents A Revolution in Advertising
“The metaverse signals a move beyond traditional advertising toward creating brand experiences that are more engaging and exciting and less invasive than what we experience with digital advertising today.” Sonic branding and sound in marketing are absolutely imperative to an immersive experience and if that’s where we’re headed….now’s the time to explore it. 

💗 💰 🧬   Pharma Advertisers Try New Ways Reach Doctors During Pandemic
With COVID taking away the “door to door” possibilities, pharma sales really need to step up their game. Perhaps it’s time to consider #SonicBranding? (the answer is yes FYI).