Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

📚 🧬 💗 BrandMusiq and NYU Study on Timbre and Tempo Shaping Sonic Brand Personality

Congratulations to the team at BrandMusiq for their study on sonic branding personality.

📚 ✨ 🗣️ 🧬 💗💰 Sonic Experience In Automotive

How does the automotive industry stand out uniquely within its sonic identity while remaining familiar? That is the challenge with future EV vehicles.

✨ 🗣️ 🧬 💗 💰 Mastercard’s New Haptic Sonic Logo

The use of haptics is something I really have my eye on and so I’m excited to hear where this haptic logo takes Mastercard.

💗💰 What’s the Secret To Pumpkin Spice

In my part of the world, Pumpkin Spice season is huge and has gotten out of hand. But it works really well to say “fall”. What if we could find a sound that said “summer” or “sunshine” or “yellow”?

📚 ✨ 🗣️ 🧬 💗 Redefining Experiential Marketing

A different take to the senses adding a sixth; intuition.

📚 🧬 💗💰 Now That’s What I Call Nike

Nike’s approach to branded music isn’t sonic branding as it pulls on borrowed interest. However, this article describes how they take that borrowed interest and manipulate it into branded content. A thought to ponder.

The post October 2024 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 Cathay Pacific New Sonic Logo

A new sonic identity while also supporting the Asian Youth Orchestra. Well done Cathay-Pacific and Sixieme Son!

📚 ✨ 🗣️ 🧬 💗💰 The Future Of Sonic Branding

A very insightful interview with Eric Seay of Audio UX about the future of new technology, culture, and how sonic branding fits within.  

🧬 💗 💰 Jio BP’s New Sonic Identity

I love the energy that Brand Musiq put into the new sonic identity for Jio Bp. It’s fun, flexible, and friendly.

✨ 🗣️ 🧬 💗💰 What Will Drive the New Era of Creativity and Empathy in Digital Audio Advertising

It’s pretty straightforward but true. Finding our way in this new era will be the same as the old; find the human in the tech and the creativity will set you free.

📚 ✨ 🗣️ 🧬 💗💰 The Art of Brand Differentiation Strategies For Lasting Impact

In this world of marketing where uniqueness is key, harnessing the power of the senses, experiential design, and creativity are must-haves. All of this can be accomplished through sound. The trick is to do it right, consistently, and for an extended period of time.

🧬 💗💰 How Multi-Sensory Influencer Driven Engagement Are Transforming Exhibitions

It’s not just about a multi-sensory experience. It’s about crafting something unique, and “cultivates curiosity and commitment”.

🗣️ 🧬 💗💰 How Insurance QSR and Telecom Giants Are Scoring Big Sports Radio

“(Radio) advertisers aren’t just background noise for sports listeners—they’re part of the action.” Radio is still king when it comes to sports.

🧬 💗💰 New York’s Iconic 90’s Jingle Makes Comeback

Maybe It’s Maybelline- a reinvention of a classic phrase to communicate New York’s attitude and flair. It’s not just about a “cute jingle” anymore.

The post September 2024 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 Screw the Backlash: Here’s Why Apple Music is Crushing It

A look at Apple’s music strategy and how it pays attention to what it’s selling but also the culture that it’s selling to.

🧬 💗💰 Ears Are the Gateway to a Consumer’s Heart

Experience over product, sound as a brand’s “auditory handshake”, and 2 more companies (Wells Fargo and Paypal) with a sonic logo I was not aware of!

🧬 💗 💰 How Music Lost Its Value

An amazing walk down memory lane. All those almost Millennials / mostly Gen Xers will agree.

✨ 🗣️ 🧬 💗💰 Spotify Is No Longer Just A Streaming App

Seeing as Apple has tried and failed, we’ll see how Spotify does at becoming more of an audio social network than a streaming music app. However, I’ve always known that Clubhouse will find a better version of itself sometime soon.

🧬 💗💰 National Trust Sonic Branding

A lovely new sonic logo for National Trust from Massive Music.

🧬 💗💰 Music In Advertising Isn’t Dead

“Why not foster a four-way dialogue between the brand, ad agency, director, and music house?”. This is how sonic branding would work best! Let’s start collaborating!

🧬 💗💰 Sonic Journeys: The Venice Simplon-Orient-Express (VSOE)

How can sound elevate the luxury travel experience- explained. Well done to the collaboration between Sixième Son and The Belmond Group.

🧬 💗💰 AOK Sonic Branding

What does the Tree of Life sound like? AOK Health Insurance teamed up with Why Do Birds to answer that very question.

The post August 2024 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 How the Sounds We Hear Help Us Predict How Things Feel

Would you take a 1% mortgage increase to keep listening to on-hold music? Personally….no. But check out the latest from Sixième Son about how their USAA fans reacted to their on-hold music.

📚 🗣️🧬 💗💰 6 Ways To Win the Battle For Attention Influence

With our attention span shrinking, “Critical voices are tuned out, leading to miscalculations, missed projections, and lost revenue opportunities.” Thank you to Nuala Walsh for stating the case for sound in marketing.

✨📚 🗣️ 💗💰 New Research Confirms Audio Outperforms TV and Digital

Podcast ads outperform as opposed to other digital, by 7-8% and 56% more attention. It’s also the cheapest buy. Tell me again why the focus isn’t on audio yet.

🧬 💗💰 The Best A Brand Can Get

“The Best A Man Can Get” was a great jingle in the 80’s. So glad to hear that Gillette is bringing it back.

📚 ✨ 🗣️ 🧬 💗💰4 New Years Resolutions For Sonic Success in 2024

Hard to summate gold but I’ll try. Sonic branding may not result in immediate purchase but they drive customers down to the bottom of the funnel for heavier purchase consideration in the future. Creative design must be considered to help with connection and relatability and diversity helps promote inclusivity over segregation. Thanks again for your wise words Steve Keller of SXM.

🧬 💗💰 Sonic Branding: A Power Play For Sports and Entertainment

At the root of all sports fans is emotion. It’s why they tune in and pay the big bucks to attend live games. Using sonic branding to keep them happy and engaged on and off-season is just the ticket.

💗💰 Sonic Branding: A Secret Weapon For Breaking Through The Noise

Such an excellent interruption to traditional marketing.

🧬 💗💰 The Sound of Leffe

Such an unusual take on sonic branding with such a unique backstory of a Brand.

The post July 2024 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

📚 🐇 How the Sounds We Hear Help Us Predict How Things Feel

Sounds help our brains define what we are about to see. This study sounds fascinating in the exploration of aiding those with neuro deficiencies, schizophrenia, and anxiety.

🧬 💗💰 Edison Research- Q4 Share Of Ear Audio Dial

I find it fascinating that YouTube is #2 on the audio listening list! It’s above podcasts and SiriusXM!

✨ 🧬 💗💰 Sound Branding in Gen Z’s Digital Age

GenZ is not messing around. Be real or be blocked. Brands need to stop trying gimmicks and be strategic. Marketing authentically matters.

📚 🗣️ 🧬 💗💰 Sonic Branding Gaining Traction in 2024

GenZ reads right through marketing manipulation. Find what’s relevant to them and start caring about your messaging.

📚 🐇 ✨ 🗣️ 🧬 💗💰 Can Generative AI Write Better Brand Music Than Humans?

Only a few percentages behind on overall emotional appeal, “The AI was not bad, it was just not as good.”  

✨ 🗣️ 🧬 💗💰 Connection Through Collaboration Brand Remix Culture and Gen Z’s Sonic Youth

Attempting to evade identity by latching onto another artist’s identity is seen as inauthentic by GenZ. Create and define a brand identity of your own. That is what this market is waiting for.

🧬 💗💰 Sonic Branding: A Secret Weapon For Breaking Through The Noise

Sonic Branding is “an audio vocabulary that reinforces your brand promise.” Great article by Sixième Son.

💗💰 Five Guys: Marketing Unleashing Power Perception

Interesting take on sensory marketing that focuses on words to supply the visuals.

✨ 🗣️ 🧬 💗💰 Audio Advertising: Its Performance Era It’s All About Results

Radio advertising drives more sales conversions than TV advertising. Sound in marketing is no joke…unless the joke is what you need to get the sale.

📚 🐇 🗣️ The Way Whales Communicate is Closer to Human Language Than We Realized

Here is a fascinating deep dive into how AI and machine learning can accelerate our knowledge. We can decode the clicks and pops language of a sperm whale faster and more accurately by feeding the information to the AI.

The post June 2024 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 M1 Sonic Logo

I think it draws a lot of warmth and personality both through the instrumentation and the melody. What are your thoughts?

💰 What Kind Of Ad Experience Are Media Companies Providing

“When one type of content ends, personalized experiences need to continue to win audiences over and keep them coming back.” When the visual goes away, sound can continue that experience.

🧬 💗💰 Add Music To Get the Most Out of Your Audio Ad

Music can be subjective and hard to quantify value, however, it still can enhance ad performance by up to 30%. Perhaps the stat makes the investment in research and brand customization worth it?

🧬 💗💰 Sonic Branding Gaining Traction in 2024

Insights on 2024 and what’s to come of sonic branding, especially within the short attention spans of GenZ.

🧬 💗💰 Beyond The Jingle; How To Make Sonic Branding Sing

I like how this author did not limit sonic branding to music. Timing of words and inflections is 100% a part of good branding when it comes to sound in marketing.

💗💰 Brands Need to Innovate To Stay Relevant

Companies and brands are like humans. They adapt and evolve. Marketing must grow and adapt or it will no longer be effective.

The post May 2024 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🗣️ 🧬 💗💰 We Are Living in a Sound On World

I really like how they used the voices of the company to create a truly authentic and accessible sonic logo.

🧬 💗💰 IFF Launches Sound Logo

Online purchases of perfumes jumped 58% when paired with music. Well if this isn’t a sign for sonic branding I don’t know what is.

🐇 📖 🧬 💗💰 Why Nostalgia Will Be a Key Branding Trend in 2024

The future is nostalgic branding. You heard it here first. What better than nostalgic sounds and music right?

✨🧬 💗💰 Music is Crucial to Social Branding Campaigns

The title says it all. Wrong music equals bad outcome. Solve with branded sound.

🧬 💗💰 Tubi’s New Sonic Logo

Tubi has a new sonic logo. I really like how it’s tone is similar to the way you speak the word. What do you think?

🧬 💗💰 TD Bank’s Sonic Identity

A round of applause for Sixième Son and their work with TDBank’s sonic identity. Incredibly inviting and friendly concept that is easy take in and easy to remember.

🐇 📖 🧬 💗💰 Are Super Bowl Advertisers Out Of Touch?

Fascinating findings about advertisers draw to using Classical Music….in Super Bowl ads? Why I don’t know but man is it hard to kick a habit apparently. If I could just sit down with these people for 10 minutes….(le sigh).

🐇 📖 🧬 💗💰 Rethink Your Marketing Priorities and Reap the Rewards

So glad to see that the “you deserve this”, “buy whatever you want” mentality is dying away. Consumers are begging for relevance and relatability not a “buy this” mentality. What is the voice of your brand and how are you using that voice?

✨🗣️🐇 📖 🧬 💗💰 Sonic Branding; Utility Not Just Utilization

In this day and age when the consumer is begging for connection, brands deliver with sound.

The post April 2024 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 How To Drive In-Store Visits With Broadcast and Streaming Radio

A great study example of the power of audio advertising within restaurants.

🐇 📖 🧬 💗💰 Is Bravura The Prescription For Sonic Branding?

I’ve had my eye on sound in the pharmaceutical industry for a while now and this fake ad brings to light true innovation possibilities. Sounding different in medicine sales holds a myriad of positive opportunities.

💗💰 Taylor Swift Era Marketing Ads Numbers

Crazy how many nuances of marketing are in play and affected by these 2 love birds’ “relationship”. Case in point the following hashtags #TaylorSwift #TravisKelce.

✨🧬 💗💰 An AI Assisted Creative Reel

A clever way to personify the power of sound in marketing with a video.

🧬 💗💰 Selling the Experience; For Coca-Cola and Adobe- Product Marketing Is Not Enough

Selling the experience over the product. THIS is the future of things and big brands like Coca-Cola know it.

✨🗣️🧬 💗💰 AI Obama and Fake Newscasters

And this is precisely why rules and regulations need to be put in place. AI can be widely helpful but it can also be very dangerous. 

🧬 💗💰 2024 Content Marketing Trends For Fintech Companies

“Investing in long-form audio content, with short video clips for added engagement is going to be a winning strategy in 2024”.

🧬 💗💰 Genzers Can Recognize Brands Based Soley On Sonic Memes

Gen Z may not react to brand sound in the same package as an older generation but they are still just as impacted by branded sound.

🧬 💗 💰 Sonic Brand Equity- The Sound of Gen Z’s Favorite Brands

Sound strategy can not be a “one-off campaign”. Sonic branding is about equity and mattering which is exactly what GenZ has caught onto. Sound like something that matters.

🐇 📖 🧬 💗 💰 Sonic Boom; The Art of Sound

“Sound isn’t limited to two channels; it envelops us in a multidimensional soundscape, influencing our physiology and, essentially, our survival.”

The post March 2024 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 Christina Aguilera and Latto Serve Up Opera Rap Crossover In Just Eats Ad

I love it when genres blend to tell a story through music. So much fun ladies.

🧬 💗💰 Reaching the Right Ears; The Art of Programmatic Audio

Crafting your audio advertising is just as flexible as crafting your ad in general. You can segment down to very specific targets and get more recall status as a result.

🧬 💗💰 Sonic Brilliance; Bugattis New Sonic Logo

The automotive industry is getting in on sonic logos and sonic branding. Here’s the latest from Bugatti.

🧬 💗💰 How Brands Are Cutting Through the Noise Using Original Music

The viral hit of ELF makeup sonic branding is a great story that shows the power of original music in marketing. Changing the norm and creating a song that explains what their name stands for…super smart.

📖🧬 💗💰 You Sound Should Establish a Distinct Emotional Connection

So many factors are in play when choosing sound within branding and marketing. It’s not and should not be icing on the cake.

🧬 💗💰 Playing It By Ear; The Power of Sound In Marketing

Sound within brand identity is not a new thing. We should embrace its roots and clear a well-laid path for it within our future.

📖 🐇 🧬 💗💰 Why Companies Should Associate Their Brands With Sounds

Starting with poetry in the 1800s, sound has been instrumental to marketing. Now with all the new audio touchpoints, sound on purpose MUST be our next course of action. Want to learn more, let’s have a chat.

🐇 🧬 💗 The Thump of a Bullet

One person’s noise and lack of innovation is another person’s joyful memory. Fascinating take on the sound of fuel emission and road noise.

🧬 💗 💰 Audio Books Included in Spotify Premium

I think this one-stop shop model is interesting and I’ll be paying attention to see how it pans out.

🐇 📖 🧬 💗 💰Scent Branding; Smelling Your Way to a New Brand Identity

The brain remembers 35% of smells. That’s huge! scent marketing may not be possible in the digital world (yet) and is highly expensive but if you can pull it off…you’re gold.

The post February 2024 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

📖 🐇 🧬 💗💰 Sounds Like Branding

An in-depth read on the study of sonic branding and its inclusion into brand marketing. The key word is harmony; musically and relationally throughout the marketing strategy.

✨🧬💗 Haptic Suits; Deaf Music

A haptic suit to experience sound for the deaf. So beautiful and brilliant.

💗💰 A Radical Dual Sensory Approach to Wellness

What a creative way to create a multi-sensory experience.

🗣️✨🧬💗💰 Singing Appliances

A fun and lighthearted article about how your house already sings to you. Have you noticed?

🧬💗💰 A New Sound For Qatar Airlines

Sonic branding in the airline industry is a no-brainer in my book. You are literally surrounded by sensory items as you fly through the air.

🗣️✨💗💰 Podcast Listener Trends Advertisers Need To Tap Into

Podcast audiences are vast and unique. Focusing advertising dollars just on the most popular podcasts loses you the macro audience possibilities of devoted listeners to small hyper-niche podcasts…..like the Sound In Marketing podcast 😊

🧬💗💰 Out Of Control Fish

I really enjoyed this one! The sound design and brand work with the sonic logo were just perfect. A lot of cool levels to this especially on the #SonicBranding end of things. And my guess is that that drummer had a lot of fun on this project.

🧬💗💰 Lessons Learned On Creating A Sonic Identity

A great read on organizing your thoughts on creating a sonic identity for your brand.

The post January 2024 Articles appeared first on Sound In Marketing.