Sound's Power & Influence in Marketing
$275
In this course, Sound’s Power & Influence in Marketing, we’ll explore the origins of sound, advertising today and yesterday, sound’s role in decision making and buying power, and how your brain reacts and responds to sound.
- 25 Lessons
- Chapter Quizzes
- PDF Course Workbook
- PDF Course eBook
Course Curriculum
Course Trailer
Come Find Me
1.1 – The Origins of Sound
1.2 – A Precursor to Language
1.3 – Alerts and Notifications
1.4 – Just Two Notes
1.5 – The Sound of Silence
Test Your Knowledge
Chapter 1 Homework Exercises
2.1 – Sound and Storytelling
2.2 – Radio and Radio Advertising
2.3 – Long Live the King
2.4 – Introducing…the Internet
2.5 – Interactive Experiences
2.6 – Creativity Within the Platform
Test Your Knowledge
Chapter 2 Homework Exercises
3.1 – Streaming Advertising
3.2 – Voice Ads and Voice Response
3.3 – An Enhancement, Not a Replacement
3.4 – Predications for the Future of Audio Advertising
Test Your Knowledge
Chapter 3 Homework Exercises
4.1 – Our Association to Sound and Commerce
4.2 – Stimulus Modality
4.3 – Audio Touchpoints in Consumerism
4.4 – In The Moment and Ready for Purchase
4.5 – Acoustics and Design In Customer Experience
Test Your Knowledge
Chapter 4 Homework Exercises
5.1 – The Different Ways Sound Travels
5.2 – Light Vs. Sound
5.3 – Brain Imagery
5.4 – We All Make Sound
Test Your Knowledge
Chapter 5 Homework Exercises
6.1 – Wrap Up
Sounds Power and Influence in Marketing – eBook Download
Course Feedback Survey
Your teacher
Jeanna Isham
Jeanna Isham has 20+ years of audio experience. Starting in film composition and production music, she evolved into the world of sonic branding and sound identities as a creator, strategist and thought leader. Her company, Dreamr Productions, creates audio identities for companies and brands as well as consults and educates brands and marketers on sound in marketing and its best practices.
Jeanna also produces, hosts, and edits the Sound In Marketing Podcast.
Dreamr Productions is a part of Stage Ham Entertainment LLC, a full-service audio/video production company based out of Sacramento, CA.
Frequently Asked Questions
This course is designed for marketers and small business owners who are looking to expand their knowledge of the use of sound and how it can strengthen your brand for Gen Z consumers.
You will have lifetime access.
What's Included
- 25 Lessons
- Chapter Quizzes
- PDF Course Workbook
- PDF Course eBook
