🧬 = Sonic Branding and Sound Design
💗 = Sensory Marketing
✨ = Technology News
💰 = Marketing
🗣️ = Voice First
🐇 = Join me down a rabbit hole
📚 = Knowledge
Utilizing the senses isn’t just a “literary observation. It is a deep STRATEGIC insight into how people connect, recall, and remain loyal.”
The tunes you choose for your restaurant don’t have to be based on pure intuition. We have data to back it up and make it strategic and profitable.
Sonic logo alert. Domino’s has a new one and it’s pretty good!
The new SoundOut study on sonic logo rankings is out. Some have been active for decades, and some are brand new. It’s important to note that nostalgia and repetition play a BIG part in effectiveness. Keep that nugget in your back pocket when reading. Is anyone else really confused about Arby’s? I don’t even know that one?!
A very interesting approach to sound in marketing. The music isn’t necessarily the focus, but it definitely plays into the sound design and ASMR.
It is fascinating to me that us audio people have been stating the same thing for years, and yet the message hasn’t been received yet. Sound is measurable, cultural, engaging, profitable, versatile across platforms, scalable, …. Should I go on?
This one got me thinking. BVG applied for a sound mark trademark and was denied because the two successive notes were not distinct enough. It was decided that 4 successive notes would be distinct enough. The filing ends with the question, what about 3 notes? Head scratcher.