October 2024 Articles

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

📚 🧬 💗 BrandMusiq and NYU Study on Timbre and Tempo Shaping Sonic Brand Personality

Congratulations to the team at BrandMusiq for their study on sonic branding personality.

📚 ✨ 🗣️ 🧬 💗💰 Sonic Experience In Automotive

How does the automotive industry stand out uniquely within its sonic identity while remaining familiar? That is the challenge with future EV vehicles.

✨ 🗣️ 🧬 💗 💰 Mastercard’s New Haptic Sonic Logo

The use of haptics is something I really have my eye on and so I’m excited to hear where this haptic logo takes Mastercard.

💗💰 What’s the Secret To Pumpkin Spice

In my part of the world, Pumpkin Spice season is huge and has gotten out of hand. But it works really well to say “fall”. What if we could find a sound that said “summer” or “sunshine” or “yellow”?

📚 ✨ 🗣️ 🧬 💗 Redefining Experiential Marketing

A different take to the senses adding a sixth; intuition.

📚 🧬 💗💰 Now That’s What I Call Nike

Nike’s approach to branded music isn’t sonic branding as it pulls on borrowed interest. However, this article describes how they take that borrowed interest and manipulate it into branded content. A thought to ponder.