🧬 = Sonic Branding and Sound Design
💗 = Sensory Marketing
✨ = Technology News
💰 = Marketing
🗣️ = Voice First
🐇 = Join me down a rabbit hole
📚 = Knowledge
📚 🧬 💗 BrandMusiq and NYU Study on Timbre and Tempo Shaping Sonic Brand Personality
Congratulations to the team at BrandMusiq for their study on sonic branding personality.
📚 ✨ 🗣️ 🧬 💗💰 Sonic Experience In Automotive
How does the automotive industry stand out uniquely within its sonic identity while remaining familiar? That is the challenge with future EV vehicles.
✨ 🗣️ 🧬 💗 💰 Mastercard’s New Haptic Sonic Logo
The use of haptics is something I really have my eye on and so I’m excited to hear where this haptic logo takes Mastercard.
💗💰 What’s the Secret To Pumpkin Spice
In my part of the world, Pumpkin Spice season is huge and has gotten out of hand. But it works really well to say “fall”. What if we could find a sound that said “summer” or “sunshine” or “yellow”?
📚 ✨ 🗣️ 🧬 💗 Redefining Experiential Marketing
A different take to the senses adding a sixth; intuition.
📚 🧬 💗💰 Now That’s What I Call Nike
Nike’s approach to branded music isn’t sonic branding as it pulls on borrowed interest. However, this article describes how they take that borrowed interest and manipulate it into branded content. A thought to ponder.