October 2023 Articles

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up to date thought provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🗣️✨🧬💗💰 Why So Many Brands Use Sound to Make You Buy Stuff

Sonic logos are harder to avoid than visual marketing. Unless you are muted or cover your ears, your consumer will hear them.  

🧬💗💰 DLMDD Creates the Sound of Muller

New sonic logo by DLMDD for Müller Yogurt and Desserts. Simple yet sophisticated. Do you think it fits the brand?  

📚🗣️✨🧬💗💰 COVID 19 Boosts Audio Consumption by 76%

The data doesn’t lie. Podcasts are incredibly effective ways to market a company either through ads or produced episodic series’. Want someone to bounce ideas off of? Give me a call.

🐇🧬💗💰 Meow Mix Cat Boy Band 90’s Nostalgia Marketing Campaign

I freakin’ love that Meow Mix brings this ridiculous jingle back from time to time in these nostalgic driven ways. It’s not a sonic logo per se (thank God) but it’s an excellent form of sound in marketing.

🐇📚🗣️✨💗💰 Understanding the Evolution of Voice Usage

Some nice snippets of information on voice first and smart technology, where it is, and where it could go.

🧬💗💰 How Sound and Emotion are the Best and Most Underused Branding Tools

Sonic branding exists to help brands create flexibility in their emotions with sound assets to fit every purpose.

📚🧬💗💰 The Need to Be Heard; Why Sonic Branding is Growing

There’s nothing more powerful and FAST than the use of sound in marketing. Create it with sonic branding in mind and there’s no stopping that brand. Connecting with a consumer emotionally is the most effective way to market.

🐇📚💰 What Marketers Need to Know About Gen Alpha

Gen Alpha may be young but marketers need to be paying attention now as they are developing tastes and opinions that Gen Z (their parents) are relying on.