🧬 = Sonic Branding and Sound Design
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🗣️ = Voice First
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🧬 💗💰 Memorable Jingles Themes Lead Brands Through Media Jungle
A thoughtful take on the past and present of jingles and sonic branding.
🐇 📚 Scientists Grow Hair Cells on Mice
Using mice to re-generate human ear “hair cells” can help halt or reverse hearing loss! Fascinating read.
🧬 💗 💰 Instagram’s New Sonic Logo- Where Did It Go Wrong?
A great breakdown of ideas and possibilities. I feel that IG’s sonic logo is too abrasive. The staccato effect feels like I’m stopping on my heels after running full pace. What do you think of their new sound?
🧬 💗💰 Compassion Intl. Nominated For Top Sonic Brand Award
Well done Compassion International and Sixieme Son for this emotional sonic logo inspired by the children that they serve.
🧬 💗💰 Fast Food Chains Use Scent Marketing
Nothing new but a good reminder to use multiple senses in your marketing. And now I’m hungry.
🧬 💗💰 Beauty Brands Sonic Glow Up Report
You would think beauty brands would be all over this. It seems a bit lackluster. Maybe Maybelline’s latest will boost the intrigue and show the beauty industry that “maybe it’s worth it” to explore sonic branding.