🧬 = Sonic Branding and Sound Design
💗 = Sensory Marketing
✨ = Technology News
💰 = Marketing
🗣️ = Voice First
🐇 = Join me down a rabbit hole
📚 = Knowledge
📚🧬💗💰 Why You Should Be Thinking About Sonic Branding in 2023
A great straightforward case for sonic branding.
📚🗣️✨🧬💗💰 2022 Trends in Health Advertising
“In 2021, Crossix measured 50% more campaigns that included digital audio tactics compared to the year before.” From what I can tell, the little bit of increased investment in audio advertising has increased growth and reach an insane amount in pharmaceutical sales.
🗣️🧬💗💰 Dominos Puts Its Famous Sonic Branding at the Heart of its Headline
Very clever. Why doesn’t the US have a sonic logo for Dominos?
📚🧬💗💰 Consumer Behavior is Both Emotional and Rational
Are we emotionally or rationally driven? Why don’t we have a metric to measure both? Great article on the give and take.
📚🧬💗💰 Barbie’s Sonic Playbook Explained
Barbie is not the first to do this. Take the James Bond franchise. MASSIVELY powerful sonic branding throughout each and every movie, video game, event, etc. If we should be looking at any movie playbook on how to create branded sound design, it’d be that guy.
🧬💗💰 The Psychology of Slots: How Casinos Keep Players Hooked
Casinos are a prime example of how the senses work together to create intrigue, excitement, and spending. It’s not just the sounds, or lights, or the feel of the machines. It’s not just the drinks you get served when you spend enough time in one area or the smells of smoke or alcohol. It’s all of it that makes the experience.
🐇📚🗣️✨🧬💗💰 🌐 Why Podcasts Have Become a Source For Reliable News Coverage
“80% of listeners “want unbiased/factual information from news podcasts.”” Although only “51% of news listeners say that podcasts are [that]”, people are turning to podcasts over mainstream now more than ever. Why? Audio is that fresh perspective that everyone seems to have been waiting for.
🧬💗💰 Infosys Launches New Sonic Identity
A beautiful melody and a fun way to boost the recognition fast by encouraging people to click and listen.