November 2022 Articles

💗🧬💰Brand Messaging
Storytelling is how our brains associate loyalty with a brand. And it is with the senses that we can tell a rich and memorable story.

🐇🗣️✨💗🧬💰🌐Changing the Way People Attend Church
An interesting perspective of a Metaverse usage. This is definitely unique.

🐇🗣️✨💗🧬💰Startup Creates American Voice
This could be seen as a very bias and potentially racist mission for a company…and yet I can also see the use.

📚💰The Difference Between Brand Equity and Brand Value
A really great read on understanding brand equity and brand value. If people don’t like it, people won’t buy it. So what are we doing to create a brand and a product that people like?

🗣️✨💗🧬💰Panera Tests New AI Tech For Bakery Cafe DriveThru
I can’t help but think that QSR drive thrus are not the best place to use Voice AI. It feels like it will take away jobs from those that truly need it. I know we all complain about how we can’t understand the person behind the microphone but perhaps that means we need better speaker systems instead…..? Would love to know your thoughts on this one.

✨💗🧬💰🌐Patients’ VR Surgery Anesthetic
Distraction in pain 100% helps. It’s the only way I can trim my kids nails! I wonder what specific VR programming they gave their test group. Was sound involved? I’m guessing yes.

🐇📚🗣️✨💗🧬💰Harness The Power of Sound To Improve Mental Health and Well Being
A colorful pallet of sonic insight from SXM Media‘s Steve Keller.

🗣️✨💗🧬💰Ready Or Not, TikTok Users Are Coming For Your Sounds
Some great visuals/hearables from Sixieme Son and Colleen Fahey on the beauty and effectiveness of designing purposeful sound.

📚💗🧬💰How Brands Win With Emotional Intelligence and Sound
“People think what they see and feel what they hear.” What a beautifully put sentence.

💗🧬💰McDonalds Deaf Friendly Jingle
What a wonderful use of multi sensory imagery.  

💗🧬💰Brands Harnessing Sensory Marketing in Person Experiential
Some fascinating examples of sensory marketing brand experiences.

✨💗🧬💰🌐Metaverse Nowhere
I found this writers depiction of his Metaverse experience really interesting. His comment that he’d rather a 2D experience than a 3D avatar was kind of refreshing.

💗🧬💰Audio’s Rapid Evolution Making Big Noise in the Advertising World
A great read (or watch) of the evolution of sound in marketing and where it’s headed today and tomorrow.

🗣️✨💗🧬💰How To Build Your Sonic Brand Podcast Advertising
I wildly disagree with this articles’ definition of audio branding and sonic branding. Both audio and sonic branding is all branding and all encompassing. Nothing about branding should be a “one and done”. Sonic branding can be one sonic logo BUT it doesn’t have to be.

🗣️✨💗🧬💰Unique Ways for Brands to Leverage Sound
There are some very nice ideas in here on leveraging sound in marketing.

💗🧬💰Audio Creatives Crown All Time Best Jingles and Sonic Brands
A nice step back history lesson on sonic branding and jingles.

🗣️✨💗🧬💰🌐First Original Metaverse Soundtrack Announced
As Bob Dylan put it best “times, they are a changin’.”