November 2021 Articles

💗 💰 🧬✨ 🗣️  Advertising Case For Podcasts is Loud and Clear 
Podcast listeners are not only increasing but also becoming more engaged. Podcast advertising is now a securely viable and lucrative medium that you can advertise directly to your target audience with a very high likelihood of ROI.
💗 💰 🧬  Agencies Are Helping Brands Shape Their Audio Identities
Sonic branding is no longer just being talked about. Brand strategy calls for it now. Don’t be left behind. 

💗 💰 🐇 📚 🧬✨ 🗣️   Sounds of the Future; Sonic Branding in the Metaverse
Sonic branding in the age of the Metaverse. More users equals more utility and more call for engaging entertainment. 

🐇 📚 🧬  The Center of the Universe in Tulsa Oklahoma?
An anomaly of acoustic sound not to be missed if one were to visit Tulsa. 

💗 💰 🧬 The Superpower of Audio
Audio is trustworthy, portable, immersive, and engaging. Sound in marketing is a highly effective asset to a brand strategy. 

💗 💰 🧬✨ 🗣️  Sensory Debuts Child Speech Models For Kid Focused Voice AI Developers
Now your smart speaker will understand your child’s speech! Huge news for the future leaders of the world. 

💗 💰 🧬  Questlove and the Balvenie Scotch Whisky Team Up For a Video Series Exploring Creativity
A fascinating partnership between Balvenie Scotch Whiskey and QuestLove; to explore the similarities and differences between distilling whiskey and making music. 

💗 💰 🧬  📚 How Sound Triggers Human Emotion
Takeaway: “Good sonic branding stimulates an emotional response, but GREAT sonic branding does more–it becomes rooted in the belief system.” 

💗 💰  🐇 📚 The Subtle Art of Scent Marketing; All You Need to Know
“Adults can detect 10,000 different scents..” I wonder how many sounds we can detect? Would it be based off of frequency or categorized by the subject producing it? 

💗 💰 🧬 ✨ 🗣️  Disney Gets its Own Amazon Voice Assistant; Hey D
This is a big deal for the future of #VoiceFirst #marketing. @Disney enlisting its own voice assistant means direct advertising; skipping Amazon or Google entirely. 

💗 💰 🧬✨ 🗣️  Smart Audio Experiences the Next Big Thing In Content Strategy
Wonderful take on how to think through “this audio thing”. Spoiler alert: sound in marketing is not only convenient but essential for the future of marketing a brand. 

💗 💰 ✨ 🗣️. Audio Gets 31% of Media Consumption But Just 9% of Ad Spend
The title says it all. The audience is listening, but brands aren’t spending. Massive opportunities lost here. 

💗 💰  🧬  ✨ 🗣️ How to Match the Right Audio To Your Ad
“…music is the one marketing asset that cannot be consciously avoided.” An important statement to consider when creating your advertising. A sound strategy is “sound advice”. 

💗 💰 🧬  Why Mumbrella is Refreshing its Sonic Identity
A great use of #VoiceFirst within a non sound sensory brand. 

💗 💰 🐇 📚 🧬  Commercializing Sonic Seasoning in Multi-sensory Offline Experiential Events and Online Tasting Experiences 
A deep dive into sonic seasonings, cross-modalism, ‘sensploration’, and so much more. Best to dig into it piece by piece. 

💗 💰 🧬  Sound Of Luxury
From the abstract to now the strategic, luxury brands like Lamborghini and Audemars Piguet are taking sound strategy seriously. Daniel Jackson os Sonicbrand shares his take in this great article on the use of sonic branding. 

💗 💰 🧬 . Sharjah Airport Launches New Sonic Branding
A great strategy using both the visual logo and the traveler personas as the inspiration for Sharjah Airport’s new sonic branding.

💗 🧬  📚 Brand Assets; Senses
It starts with forgetting the scent in marketing and finishes strong with the importance of ALL the senses being acknowledged and carefully curated within marketing and brand strategy.

📚 🧬  Mathematicians Discover Music Really Can Be Infectious Like a Virus
Although I’d use a different more positive word this is absolutely true.

💗 💰 🧬 Curry’s PC World and Pepsodent Rank Highest in SoundOut Personality Report
Findings on a Sound Out report. This quote says it all. “A brand’s sonic logo must start life as close to the personality of the brand as possible and then, for an extended period of time, be played alongside other brand assets.” Sonic branding must be considered part of the brand strategy and used alongside other marketing to become effective and relevant.

💗 💰  🧬 How To Make Your Sonic Logo a Distinctive Brand Asset
I absolutely love how the writer started this off giving the visual brand logo perspective. It aligns with explaining the impact and importance of sonic branding in the preceding section.

💗 💰 ✨ 🗣️  Podcasts Up Brand Awareness, Purchase Intent
“Podcast consumption has grown 40% in the last 3 years.” Not a statistic to ignore in your brand strategy.

📚 🧬  How To Improve Mental Health With Music
With all of our mental health’s stretched to the max this past couple of years, it’s good to remember the #PowerOfMusic and its healing power.

💗 💰 🧬  Are Sound Trademarks the Next Frontier in Fashion Branding?
Luxury brands are getting the value of sound in marketing. This article focuses on podcasts but makes it clear that there is massive potential for more as time goes on.

🐇 📚 Our Brains Fire Up Their ‘Prediction Engine’ When Faced With Uncertainty- At Least With Music
A bit of a geek out but a fascinating study showing yet again that music can help us understand more about our communications, interpretations, and expectations of one another.

📚 🐇 🧬 💗 . Separating the Cultural From the Universal in Harmony Perception
A fascinating study on some of the linguistic and cultural preferences and aversions that we share and disagree with.

💗 💰 🧬 🗣️  Disney Looks to Develop Rising TikTok and Instagram Creators
It looks like Disney is catching onto this TikTok thing and assigning their influencers to the case.