May 2024 Articles

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 M1 Sonic Logo

I think it draws a lot of warmth and personality both through the instrumentation and the melody. What are your thoughts?

💰 What Kind Of Ad Experience Are Media Companies Providing

“When one type of content ends, personalized experiences need to continue to win audiences over and keep them coming back.” When the visual goes away, sound can continue that experience.

🧬 💗💰 Add Music To Get the Most Out of Your Audio Ad

Music can be subjective and hard to quantify value, however, it still can enhance ad performance by up to 30%. Perhaps the stat makes the investment in research and brand customization worth it?

🧬 💗💰 Sonic Branding Gaining Traction in 2024

Insights on 2024 and what’s to come of sonic branding, especially within the short attention spans of GenZ.

🧬 💗💰 Beyond The Jingle; How To Make Sonic Branding Sing

I like how this author did not limit sonic branding to music. Timing of words and inflections is 100% a part of good branding when it comes to sound in marketing.

💗💰 Brands Need to Innovate To Stay Relevant

Companies and brands are like humans. They adapt and evolve. Marketing must grow and adapt or it will no longer be effective.