May 2023 Articles

📚✨💗🧬🌐 How Can the Metaverse Improve Public Help?
The ideas put forth in this article are fascinating. If the Metaverse could help streamline scenarios within mental health studies, then the study of sound within is something to take very seriously….as sound is also part of the healing industry.

💗🧬💰 Sonic Branding; A Powerful Marketing Tool Not Well Understood

If “cliff notes” is what brands need on understanding the importance of sonic branding then here it is. Sound is fast, effective, and memorable. You can get your brand known and remembered in seconds with a good brand sound and re-remembered over and over again independent of you once it’s set in the consumers subconscious. 

Sound is power and efficient marketing.

📚💗🧬💰 The Power of Sensory Marketing in Advertising

Not a concise story but super fascinating for sound junkies like me (and you?). Take a deep dive and explore the power of sonic branding, sound in marketing and sensory marketing.

💗🧬 What Does Your Brand Sound Like

A tried and true method of product recall and higher reaction speed to purchase as well as a unique underutilized advantage when branding, sound in marketing is the way to go. Get their book today! https://amzn.to/3GCUkau

🐇💗🧬💰 How Listening to Audio Creates a Full Mind-Body Experience- And Good Vibes

The first sentence says it all, “listening to audio activates key centers of your brain, from your emotional response to memory storage to interest and engagement.“

✨💗🧬💰 Four Tips To Improve Ad Effectiveness

Sonic branding improves podcast and radio ads by 14 and 17%. That’s a significant amount. Worth looking into in my opinion.

📚💗🧬Why Does Music Bring Back Memories

What’s your “Audio-biographical Memory” when I say “Here Comes the Sun” or “Bobbie McGee”?

🗣️✨💗🧬💰 SoundOut Launches New TikTok Service

I am very excited to see how this goes.

✨💗🧬💰 Audio Is Booming; Why Creative Marketing Plans Must Include Sound

Make your marketing work harder for you; invest in sonic strategy today because your competition will most surely do so tomorrow.

✨💗🧬💰 4 Essential Ingredients For High Performing Ads

Sound strategy is what this boils down to. If your brand makes sound “on purpose”, your marketing dollars stretch further and faster.

💗🧬💰 Harnessing the Full Power of Sonic Branding

Some (or all) of you may have seen or read about this. Because of my recent comments on sounds, what are your thoughts? Do they match Youtube? Is it functional or just another sound? Do you like it? Do you hate it?

💗🧬💰 Wikimedia Chooses a Sound Identity

Wikimedia has a sonic logo. What do you think? Does it sound like “human thought” as they put it?