March 2024 Articles

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 How To Drive In-Store Visits With Broadcast and Streaming Radio

A great study example of the power of audio advertising within restaurants.

🐇 📖 🧬 💗💰 Is Bravura The Prescription For Sonic Branding?

I’ve had my eye on sound in the pharmaceutical industry for a while now and this fake ad brings to light true innovation possibilities. Sounding different in medicine sales holds a myriad of positive opportunities.

💗💰 Taylor Swift Era Marketing Ads Numbers

Crazy how many nuances of marketing are in play and affected by these 2 love birds’ “relationship”. Case in point the following hashtags #TaylorSwift #TravisKelce.

✨🧬 💗💰 An AI Assisted Creative Reel

A clever way to personify the power of sound in marketing with a video.

🧬 💗💰 Selling the Experience; For Coca-Cola and Adobe- Product Marketing Is Not Enough

Selling the experience over the product. THIS is the future of things and big brands like Coca-Cola know it.

✨🗣️🧬 💗💰 AI Obama and Fake Newscasters

And this is precisely why rules and regulations need to be put in place. AI can be widely helpful but it can also be very dangerous. 

🧬 💗💰 2024 Content Marketing Trends For Fintech Companies

“Investing in long-form audio content, with short video clips for added engagement is going to be a winning strategy in 2024”.

🧬 💗💰 Genzers Can Recognize Brands Based Soley On Sonic Memes

Gen Z may not react to brand sound in the same package as an older generation but they are still just as impacted by branded sound.

🧬 💗 💰 Sonic Brand Equity- The Sound of Gen Z’s Favorite Brands

Sound strategy can not be a “one-off campaign”. Sonic branding is about equity and mattering which is exactly what GenZ has caught onto. Sound like something that matters.

🐇 📖 🧬 💗 💰 Sonic Boom; The Art of Sound

“Sound isn’t limited to two channels; it envelops us in a multidimensional soundscape, influencing our physiology and, essentially, our survival.”