June 2023 Articles

📚💗💰🧬 Music Branding Field Guide

Looks like I have a new book to add to my list. It’s always fascinating to see how different industries approach sound in marketing. Although not sonic branding using pop influence to sell product is and always will be highly effective.

✨💗💰🧬 Apple Music Classical Metadata Is Good

This is exciting! As a classical music lover this is a breath of fresh air. As I don’t have an iPhone, I can’t try this out but am curious what others think? I wonder if it also helps solve the db level issue I have between live classical recordings and then the switch to radio produced and compressed ads blasting me out of the water.

🐇✨🗣️💗💰🧬🌐 AI Generated Ads

I sure hope that people don’t take this at face value. Putting words into a machine and letting it mix it up on its own to create something cohesive and genuine is not possible at this time. AI is great. But a human still needs to be behind it. 

💗💰🧬 Bring on L’eau De L’algorithm

It’s fascinating how AI has worked its way into all sorts of sensory based products and events. Personally I’m a “scentless” sort of gal but for those that enjoy perfume what are your thoughts?  

📚🐇✨🗣️💗💰🧬🌐 Why More Brands Are Gravitating To Audio Advertising

Great article quoting some experts in the field. It’s not just me preaching audio branding.

💗💰🧬🌐 Brands Cue Up Sonic Identities In Expanding Audio Universe

Some great examples of large company usages in sonic branding. I would LOVE to see small business role with these ideas. Sound is accessible to brands of ALL sizes. Sound identity is something that takes many shapes and comes in MANY different sizes.

📚💗💰🧬🌐 Gen Z Crave Audio Round the Clock

Some great statistics on audio consumption. I was right. There is something in this Gen Z thing I’ve been seeing.

💗💰🧬 Sonic Branding Matters More Than Ever

Radio ads with sonic branding are seen as more trustworthy, like-able, empowering, and relevant. Some big adjectives to describe how important a little thing like a sound really is.

📚🐇✨🗣️💗💰🧬🌐 Metaverse Will Engage All Five Senses

For the Metaverse it’s not just about music but environmental audio. Sound is everywhere and needs to be seriously considered in the importance of the world to come.

✨💗💰🧬🌐 How Media Companies Can Utilize Sound

Sound adds depth and detail to a presentation. No wonder we connect so deeply with things associated with a good tune.

✨🗣️💗💰🧬 Audacy Insights The Buggles Were Wrong; Radio Killed the Video Star

It’s official. Audio reaches more than TV. Now is the time for brands to take notice and seriously consider their brand sound.

🐇✨🧬 School Bells Replaced With Music

This is an interesting case study. There are so many factors at play here. With custom you may cater to different moods and such but you lose the familiarity and utility that the pre-existing sounds hold.