June 2022 Articles

✨ 💗 💰 New Rolls Royce Ghost Quiet
Sound and lack of sound matters. Rolls Royce learned this firsthand when they found their cab was too quiet and making their customer sick. I shared this article a while ago but it’s worth a re-share. 

💗 💰 🧬  Will 2022 Be the Year of the Sonic Boom
This article says it all! “Smart brands will get more tactical about sonic branding”. 2022 will be the year of sound and I’m here to help anyone and everyone understand and implement their sound strategy. 

🐇 ✨ 💗 💰 🌐  Inside the Metaverse Mania
31% of consumers in late 2021 said they didn’t know what the Metaverse was, however, revenue in 2024 is slated to reach $800 billion. Not something brands can ignore. How will your brand stand out? 

🐇 💗 💰 🌐 Defining the Next Economy
While the ‘market opportunity’ of the Metaverse is to be worth $1 trillion in the next few year, our mindfulness of care and protection must be very much in the plan as we invent and innovate our brand in the space. I see an understanding of sensory marketing has a HUGE benefit in this race to money and sincerity. 

💗 💰 🧬  The Sounds of Super Bowl Ads Analyzed
Other than the halfTime show, I was pretty unimpressed this year. No risks were taken visually or musically in my opinion. What were your takeaways? And you can’t say ‘Dre live mixing’ because that one is mine!

🐇 📚 🧬 Where Sound Comes From
PLEASE come geek out with me for a second! MIT has AI that can simulate the ears ability to track with sound location and distance. Next they’ll explore pitch perception and speech recognition.

🐇 📚 ✨ 💗 💰🌐  The Metaverse is Coming: We May Already Be In It
I’m getting some major Matrix vibes from this Metaverse article. All that aside, a good read about where we are and where we are going.

💗 💰 🧬 Sonic Branding Increases Sales
We are consuming media and information differently now. That’s a fact. sonic branding and sensory marketing are two words all brands should be aware of and start experimenting with before it’s too late. How? I’d love to help!

🐇 📚 ✨ 💗🧬💰 The Manual of Common Sense
I love me some good advice from Martin Lindstrom. Marketers and Brand Builders that have been in the space for a long time beware. What worked the last 20 or 30 years ago may not be the ‘tried and true’ anymore.

🐇 📚 ✨ 💗 💰 🧬 🌐  Fashion Week in the Metaverse
Creative usage of the fashion industry within the Metaverse. The consumer is paying attention. Some brands are starting to experiment. Excited to see how this develops.

🐇 📚 🧬 Singing Neurons
Neurons that respond to singing but not necessarily music…this is fascinating. Voice is so important and the fact that it triggers different neurons than music really makes my mind wander. What does this mean to sound in marketing and sonic branding.

💗 💰 🧬 More Brands Creating Audio Logos
I’ve been impressed with Folgers and their “rebirth” of sorts. Loving this new era of “Folgers In Your Cup”.

🐇 📚 The Idiosyncrasy of Involuntary Musical Imagery
If you think you’ve never experienced IMIR think again. Mental imagery reflectant of heard events is what we experience constantly. And those that we ACTUALLY notice are intensely powerful seeing as most are subconscious.

💗 💰 🧬 Ultimate Power Couple: Hans Zimmers and BMW
Zimmer is at it again with @BMW. I would love to know your thoughts as to how much #SonicBranding Hans does as opposed to just coming up with a highly relatable tones. I think he did great with this one but just curious your thoughts overall?

💗 💰 🧬 Tostitos Turns Sounds of Chips and Jars Into Audio Logo
Excellent news from @Tostitos on the launching of their #SonicLogo.

✨ 💗 💰 🧬Why Are Commercials So Loud
This is an issue that has been bothering me for years! Commercials and advertisements should NOT increase volume from their programming affiliate. All that it does is create noise pollution and very negative customer experience.

✨ 💗 💰 🧬 Why Your Brand Should Think Less About Designing a Logo and More About Designing A Sound
The title here fudges what the article content is actually saying. Sound is not MORE critical than visual logos but JUST as critical. Creating a sonic logo and sonic branding is complementary to other forms of sensory marketing such as sight. The more of the senses that can be contributed at one, the more of a sincere and borderline “sentient” persona the brand becomes.

✨ 💗 💰 🧬 TikTok: A Timeline of Shareable Sonic Branding
Fascinating breakdown to the shareable sonic branding phenomenon. Great job to Home Depot and O’Reillys for “accidentally” becoming viral TikTok events.