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January 2025 Articles
Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.
Worth a read. Here are some takeaways:
- Audio advertising works best when committed for a significant amount of time.
- Long-term gains trump short-term tactics.
- Diminishing returns yet steady reach and influence will pay out in the end.
🗣️✨ 💰 Podcasts Continue to Hold Sway Over Consumer Decision Making
The case for sound in a recent Veritonic study.
🗣️🧬✨ 💗💰 Sonic Branding For Social Media
“Effective #sonicBranding, by contrast, requires thoughtful strategic planning, inspired creative execution, and consistent application across all media and content.” Keyword here being ‘effective’.
🗣️🧬✨ 💗💰 Audio/Visual Logos
Well put. “Sonic branding is a marathon, it’s not a sprint.”
🧬 💗💰 Standard Chartered Gets a New Sonic Identity
New Sonic Identity alert. What do you think? Does it ‘sound’ like Standard Chartered? I think the identity doesn’t match the logo at the end. Thoughts?