January 2025 Articles

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

📚🧬💰 The Sound of Growth

Worth a read. Here are some takeaways:

• Audio advertising works best when committed for a significant amount of time.
• Long-term gains trump short-term tactics.
• Diminishing returns yet steady reach and influence will pay out in the end.

🗣️✨ 💰 Podcasts Continue to Hold Sway Over Consumer Decision Making

The case for sound in a recent Veritonic study.

🗣️🧬✨ 💗💰 Sonic Branding For Social Media

“Effective #sonicBranding, by contrast, requires thoughtful strategic planning, inspired creative execution, and consistent application across all media and content.” Keyword here being ‘effective’.

🗣️🧬✨ 💗💰 Audio/Visual Logos

Well put. “Sonic branding is a marathon, it’s not a sprint.”

🧬 💗💰 Standard Chartered Gets a New Sonic Identity

New Sonic Identity alert. What do you think? Does it ‘sound’ like Standard Chartered? I think the identity doesn’t match the logo at the end. Thoughts?