Legend
🧬 = Sonic Branding and Sound Design
💗 = Sensory Marketing
✨ = Technology News
💰 = Marketing
= Voice First
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= Knowledge
January 2024 Articles
Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.
📖 🐇 🧬 💗💰 Sounds Like Branding
An in-depth read on the study of sonic branding and its inclusion into brand marketing. The key word is harmony; musically and relationally throughout the marketing strategy.
A haptic suit to experience sound for the deaf. So beautiful and brilliant.
💗💰 A Radical Dual Sensory Approach to Wellness
What a creative way to create a multi-sensory experience.
🗣️✨🧬💗💰 Singing Appliances
A fun and lighthearted article about how your house already sings to you. Have you noticed?
🧬💗💰 A New Sound For Qatar Airlines
Sonic branding in the airline industry is a no-brainer in my book. You are literally surrounded by sensory items as you fly through the air.
🗣️✨💗💰 Podcast Listener Trends Advertisers Need To Tap Into
Podcast audiences are vast and unique. Focusing advertising dollars just on the most popular podcasts loses you the macro audience possibilities of devoted listeners to small hyper-niche podcasts…..like the Sound In Marketing podcast 😊
I really enjoyed this one! The sound design and brand work with the sonic logo were just perfect. A lot of cool levels to this especially on the #SonicBranding end of things. And my guess is that that drummer had a lot of fun on this project.
🧬💗💰 Lessons Learned On Creating A Sonic Identity
A great read on organizing your thoughts on creating a sonic identity for your brand.