January 2023 Articles

🐇✨💗🧬💰 Biggest Hacker Rickroll
The largest Rickroll of all time. Amazing hacking job and well presented so the guy didn’t get in trouble. Pretty impressive.

🐇📚🧬 Benefits of Singing To Babies
“Infants will relax to any lullaby in any language. Even if it’s not their own.” That’s incredibly powerful. Maybe there’s something to this sound thing.

💗🧬💰 A Multi Sensory Dining Experience
I love hearing stories about multi sensory experiences. Food is such a great industry to really explore pairings of 2 or more senses in their experiences. Bravo.

🗣️✨💗🧬💰 Audio Turns Up the Volume On Influencer Marketing
Scaleable, effective, and measurable. ALL words to describe sound in marketing today. Have questions? Let’s chat.

💗🧬💰 Using the Five Senses in Marketing Is A Must
Although there Edelman Trust Barometer comment is inaccurate, it’s a good read.

🐇 The Creepiness of a Sonically Dead Room
Nothing could get me into an anechoic chamber. It sounds like madness and…no thank you.

🐇📚🗣️✨💗🧬💰🌐 Enter the Metaverse Through Audio
Moving through the Metaverse, “Your visual identity will need movement and context, and your sounds will need to be recognizable and dynamic.” Great article and great audio example too!

✨💗🧬💰 Mazda Drives Traffic to Auto Dealers With Integrated Audio
An insightful case study on the sound on approach to audio advertising.

🗣️✨💗🧬💰 Subtitle The World
XRAI glass. I’ll be watching this one. Great form of #Accessibility for the deaf!

💗🧬💰 Brands Haven’t Fully Realized the Power of Sonic Branding
With brands existing in completely different ways on different platforms, sound is essential to unify the fragmentation.

🗣️💗🧬💰 Finding Your Authentic Voice
“Being diverse is more than just how people see your brand- it’s about how they hear it too.”

🗣️💗🧬💰 Building B2B Brand Through Sonic Identity
One of my biggest frustrations with call centers is the terrible on hold music.