February 2023 Articles

🗣️✨💗💰 Podcast Brand Safety Tools are Trying to Demystify the Space For Wary Advertisers
In podcasting advertising, your marketing dollars stretch and go farther. Utilize it.

🗣️✨💗🧬💰 How Music Can Influence Buying Power
“In a study with pharmacies, the scientist was able to show that customers have more confidence in the advice given by the staff when so-called high-trust music was played there.”

🗣️✨💗🧬💰 How AI Generated Text is Poisoning the Internet
“A snowball of bullsh*t” with AI generated text. Most definitely a possibility. But perhaps slightly more factual then the bull that humans post? Unless it’s drawing on that bullsh*t the humans post rather than pulling their learning from reputable and proven sources?

🐇📚✨ Brown Noise Trend; Does It Work?
Brown noise trend that helps with sleep and ADHD. Interesting. Has anyone else researched this?

🐇📚💗🧬💰The Strange Origin of the NBC Chimes
I was not aware of the ABC/NBC story behind the chimes.

🐇📚 What If Speed of Sound Sped Up?
A fascinating read on an interesting thought. Sound is too powerful to be sped up. The results would be disastrous. But….I still wonder?

🗣️✨💗🧬💰🌐 Sound Is Going To Be a Critical Part of Metaverse Success
“Without a plan and some processing, virtual worlds just sound like a mall food court circa 1990.”

🗣️✨💗🧬 How Can Brands Use Sound and Music to Better Empathize
An excellent example of personality and emotion usage in brand sound and sound strategy.

💗🧬💰Sonic Branding
“63% of millennials feel that audio is the most immersive form of media and 65% of Gen Z agrees that audio helps them experience a situation more deeply.” As Gen Z and Gen Alpha are the ages we should be paying attention to, this stat is highly valuable to keep in mind.

✨💗🧬💰DirecTV Customers Streaming Audio Ads
A great example of how using audio as an enhancement to your outreach. 4.4 time increase in subscribers with the audio/visual ads and 80% of said subscribers coming from audio served ads….sounds like a no brainer to me.

💗🧬💰The Sound of Brands With AMP’s Michele Arnese
How do the companies that don’t traditionally use music and sound to advertise find their place within? And interesting thoughts on ownership in marketing.

🗣️✨💗🧬💰🌐 Why The Metaverse
Augmented reality is about amplifying creativity and human imagination. This can not be explored without the senses as augmented reality is about heightening the natural world…which is founded on sensory perception. All that to say, sound matters.

✨💗🧬💰 Sonic Logos Struggle to Get Heard at US Checkouts
The dangers of POS Sales missing their audio mark is real. Interesting article on the credit card companies and their sonic logos going unheard due to old and outdated hardware/software.

🐇📚 Laser Guided Lightning
I’d be interested to know how we can use lasers to redirect this electricity either for power or for safety.