🧬 = Sonic Branding and Sound Design
💗 = Sensory Marketing
✨ = Technology News
💰 = Marketing
🗣️ = Voice First
🐇 = Join me down a rabbit hole
📚 = Knowledge
🧬 ✨💗💰 Spotify’s New Brand Direction Could Be the Beginning of the End
According to the writer, Spotify used to be a way to escape from screens. Now with it’s catch-all content approach including video, that seems a thing of the past.
Tricky tricky! Once you pop you obviously can’t stop!
🐇📚🧬 💗 💰 “Sonic Seasonings” At KFC
A fascinating “sonic seasonings” study with KFC and a carefully crafted Jingle Bells remix. Gotta say… Singapore has some awesome flavors!
🧬 💗💰 Immersive Soundscapes for Alamo Exhibit
What a fun way to learn about the Alamo!
🧬✨ 💗💰 From Sonic Branding to TikTok Songs
Some predictions on music and sonic branding going into 2025.
🧬🗣️ ✨ 💗💰 Honoring Audio Ads At Spotify
A unique award ceremony celebrating the utility of a platform (Spotify) and its best abilities to create holistic marketing through supportive audio design.
🧬 💗💰 Nostalgia and Memory in Podcast Ads
“Attribution is half the success of advertising.” What’s more memorable than a jingle? This quote was taken from a bank executive FYI.
🧬 💗💰 The Power of Sound: When Should Your Brand Re-Invest In Marketing?
Audio branding is that fresh opportunity to keep the interest of consumers who are quick to scroll.