🧬 = Sonic Branding and Sound Design
💗 = Sensory Marketing
✨ = Technology News
💰 = Marketing
🗣️ = Voice First
🐇 = Join me down a rabbit hole
📚 = Knowledge
🧬💗💰 From the Sonic Branding Studio
A great read on organizing your thoughts on creating a sonic identity for your brand.
🧬💗💰 Out Of Control Fish Ruining Your Dinner Party
The sound design and brand work with the sonic logo were just perfect. A lot of cool levels to this especially on the sonic branding end of things. My guess is that the drummer had a lot of fun on this project.
🗣️✨🧬💗💰 Podcast Listening Trends to Tap In On
Podcast audiences are vast and unique. Focusing advertising dollars just on the most popular podcasts loses you the macro audience possibilities of devoted listeners to small hyper-niche podcasts…..like the Sound In Marketing podcast!
🧬💗💰 A New Sound For Qatar Airlines
Sonic branding in the airline industry is a no-brainer in my book. You are literally surrounded by sensory items as you fly through the air.
🐇🗣️✨🧬💗💰 Why Does Every Product Sing Now?
A fun and lighthearted article about how your house already sings to you. Have you noticed?
🐇📚🧬 A Radical Dual Approach to Wellness
What a creative way to create a multi-sensory experience.
✨🧬💗 A Way To Feel The Music Through Your Skin
A haptic suit to experience sound for the deaf. So beautiful and brilliant.
An in-depth read on the study of sonic branding and its inclusion into brand marketing. The key word is harmony; musically and relationally throughout the marketing strategy.