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Sound’s Power and Influence in Marketing
Sound’s Power and Influence in Marketing
Curriculum
9 Sections
36 Lessons
Lifetime
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About This Course
Words and Things
3
1.1
Course Trailer
2 Minutes
1.2
Come Find Me
2 Minutes
1.3
Change Log
Introduction
1
2.1
How To Use This Course
Chapter 1- What Is Sound and Where Did It Come From?
Words and Things
7
3.0
1.1 – The Origins of Sound
2 Minutes
3.1
1.2 – A Precursor to Language
4 Minutes
3.2
1.3 – Alerts and Notifications
4 Minutes
3.3
1.4 – Just Two Notes
2 Minutes
3.4
1.5 – The Sound of Silence
2 Minutes
3.5
Chapter 1 Quiz
5 Questions
3.6
Chapter 1 Homework Exercises
Chapter 2- The Origins of Advertising
Words and Things
8
4.1
2.1 – Sound and Storytelling
2 Minutes
4.2
2.2 – Radio and Radio Advertising
3 Minutes
4.3
2.3 – Long Live the King
2 Minutes
4.4
2.4 – Introducing…the Internet
2 Minutes
4.5
2.5 – Interactive Experiences
2 Minutes
4.6
2.6 – Creativity Within the Platform
2 Minutes
4.7
Chapter 2 Quiz
6 Questions
4.8
Chapter 2 Homework Exercises
Chapter 3- Advertising Today
6
5.1
3.1 – Streaming Advertising
3 Minutes
5.2
3.2 – Voice Ads and Voice Response
3 Minutes
5.3
3.3 – An Enhancement, Not a Replacement
1 Minute
5.4
3.4 – Predictions for the Future of Audio Advertising
4 Minutes
5.5
Chapter 3 Quiz
5 Questions
5.6
Chapter 3 Homework Exercises
Chapter 4- Sound's Role in Decision Making and Buying Power
7
6.1
4.1 – Our Association to Sound and Commerce
3 Minutes
6.2
4.2 – Stimulus Modality
6 Minutes
6.3
4.3 – Audio Touchpoints in Consumerism
2 Minutes
6.4
4.4 – In The Moment and Ready for Purchase
1 Minute
6.5
4.5 – Acoustics and Design In Customer Experience
1 Minute
6.6
Chapter 4 Quiz
5 Questions
6.7
Chapter 4 Homework Exercises
Chapter 5- Your Brain On Sound
6
7.1
5.1 – The Different Ways Sound Travels
2 Minutes
7.2
5.2 – Light Vs. Sound
3 Minutes
7.3
5.3 – Brain Imagery
2 Minutes
7.4
5.4 – We All Make Sound
1 Minute
7.5
Chapter 5 Quiz
3 Questions
7.6
Chapter 5 Homework Exercises
Chater 6 - Wrap Up
2
8.0
Chapter 6 – Wrap Up
1 Minute
8.1
Sounds Power and Influence in Marketing – eBook Download
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Once you've successfully completed this course you will receive a complete e-book with all course content including quizzes and homework material.
1
9.0
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