Sound’s Power and Influence in Marketing

In this course, we’ll explore the origins of sound, advertising and what it was yesterday as well as today, sound’s role in decision making and buying power, and how your brain reacts and responds to sound.

After taking this course, students will understand that before printed word, there was sound and that is how all advertising began. Exploring the roots of where we began in marketing and how we ourselves process and accept information, we can then better explore our present and future marketing and advertising options.