Sonic branding and sound strategy may sound like something reserved for Fortune 500 companies. It sounds expensive and time consuming and something your company can’t afford to invest in for many years to come.
However, sound marketing is for ALL budgets and ALL brands.
Maybe you’re not ready for a full sonic branding package. That’s OK. There are so many more DIY options and possibilities before you even get to that point!
With a little sonic foresight, and small time investments throughout your week, you can change the trajectory of your brand marketing. If you want to learn how easily sonic strategy can fit into and transform your brand marketing, then this course is for you.
Sound enhances existing marketing strategy, stimulates a strong emotional connection, creates relatability, and generates long term ROI.
Bottom line: When sound strategy is consistent, all marketing benefits.
Curriculum
- 7 Sections
- 19 Lessons
- Lifetime
- Introduction to the Course2
- Chapter One- The EssentialsIn this chapter, we'll go over some definitions in sound marketing that will better help you understand where your brand may fit. We'll also clarify the difference between a human and non human brand and how that factors into your sonic strategy decisions. In this chapter, we'll go over some definitions in sound marketing that will better help you understand where your brand may fit. We'll also clarify the difference between a human and non human brand and how that factors into your sonic strategy decisions.5
- Chapter Two- Demystifying Sonic StrategyIn this chapter, we'll start with discussing the myths around what sonic strategy is and is NOT, the dangers of treating sound as a secondary importance, how and why the current market calls for sound, and sound bridging gaps between B2B and B2C marketing.7
- 3.02.1– What Sound Strategy Is and Is Not
- 3.1What Sound Strategy Is and Is Not Quiz4 Questions
- 3.22.2- The Current Market Calls For Sound
- 3.3The Current Market Calls For Sound Quiz3 Questions
- 3.42.3- Sound Strategy Effectiveness in Both B2B and B2C Marketing
- 3.5Sound Strategy Effectiveness in Both B2B and B2C Marketing Quiz3 Questions
- 3.62.4- The Wrap Up
- Chapter Three- The Effectiveness of Sound AdvertisingIn this chapter, we'll be exploring sound dynamics in the context of creativity rather than just the high/low levels. We'll talk about how to utilize different sound stragegy from stock music to custom music and sound design. We'll go over a few sound advertising statistics to disprove the idea that sound can't be measured. And lastly, we'll go over the importance of seeing sound as a part of growth marketing. 1000 more rows at the bottom t In this chapter, we'll be exploring sound dynamics in the context of creativity rather than just the high/low levels. We'll talk about how to utilize different sound stragegy from stock music to custom music and sound design. We'll go over a few sound advertising statistics to disprove the idea that sound can't be measured. And lastly, we'll go over the importance of seeing sound as a part of growth marketing. {This lesson will be available shortly}8
- 4.13.1- Sound; Depth and Intrigue
- 4.2Sound; Depth and Intrigue Quiz3 Questions
- 4.33.2- Brand Sound In Voice Assistance, Stock Music and Custom Sound
- 4.4Brand Sound In Voice Assistance, Stock Music and Custom Sound Quiz3 Questions
- 4.53.3- Sound Usage Statistics
- 4.63.4- Growth Marketing and Sound
- 4.7Growth Marketing and Sound Quiz2 Questions
- 4.83.5- The Wrap Up
- Chapter Four - Actionable Brand Sound StepsIn this chapter, I'll provide you with actionable steps that you can take right now that doesn't require professional sound design. Then I'll give you ideas of how to move forward when you're ready for more curated structure and content creation. {This lesson will be available shortly}4
- Course Wrap UpFinal thoughts. {This lesson will be available shortly}1
- Download for Full E-Book of Course Content1
Features
- Video lessons, study guides, and PDF Course eBook upon completion
Target audiences
- The ideal student works at an advertising and branding agency, owns and runs a small business, or works in brand marketing.