In this chapter, we'll go over some definitions in sound marketing that will better help you understand where your brand may fit. We'll also clarify the difference between a human and non human brand and how that factors into your sonic strategy decisions. In this chapter, we'll go over some definitions in sound marketing that will better help you understand where your brand may fit. We'll also clarify the difference between a human and non human brand and how that factors into your sonic strategy decisions.

In this chapter, we'll start with discussing the myths around what sonic strategy is and is NOT, the dangers of treating sound as a secondary importance, how and why the current market calls for sound, and sound bridging gaps between B2B and B2C marketing.

In this chapter, we'll be exploring sound dynamics in the context of creativity rather than just the high/low levels. We'll talk about how to utilize different sound stragegy from stock music to custom music and sound design. We'll go over a few sound advertising statistics to disprove the idea that sound can't be measured. And lastly, we'll go over the importance of seeing sound as a part of growth marketing. 1000 more rows at the bottom t In this chapter, we'll be exploring sound dynamics in the context of creativity rather than just the high/low levels. We'll talk about how to utilize different sound stragegy from stock music to custom music and sound design. We'll go over a few sound advertising statistics to disprove the idea that sound can't be measured. And lastly, we'll go over the importance of seeing sound as a part of growth marketing. {This lesson will be available shortly}

Final thoughts. {This lesson will be available shortly}