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Building Revenue For Small Business Through Sonic Strategy

Building Revenue For Small Business Through Sonic Strategy

Curriculum

7 Sections
19 Lessons
Lifetime

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Introduction to the Course
2
- 1.0
  Intro to the Instructor
- 1.1
  Intro to the Course
Chapter One- The Essentials
In this chapter, we'll go over some definitions in sound marketing that will better help you understand where your brand may fit. We'll also clarify the difference between a human and non human brand and how that factors into your sonic strategy decisions. In this chapter, we'll go over some definitions in sound marketing that will better help you understand where your brand may fit. We'll also clarify the difference between a human and non human brand and how that factors into your sonic strategy decisions.
5
Chapter Two- Demystifying Sonic Strategy
In this chapter, we'll start with discussing the myths around what sonic strategy is and is NOT, the dangers of treating sound as a secondary importance, how and why the current market calls for sound, and sound bridging gaps between B2B and B2C marketing.
7
Chapter Three- The Effectiveness of Sound Advertising
In this chapter, we'll be exploring sound dynamics in the context of creativity rather than just the high/low levels. We'll talk about how to utilize different sound stragegy from stock music to custom music and sound design. We'll go over a few sound advertising statistics to disprove the idea that sound can't be measured. And lastly, we'll go over the importance of seeing sound as a part of growth marketing. 1000 more rows at the bottom t In this chapter, we'll be exploring sound dynamics in the context of creativity rather than just the high/low levels. We'll talk about how to utilize different sound stragegy from stock music to custom music and sound design. We'll go over a few sound advertising statistics to disprove the idea that sound can't be measured. And lastly, we'll go over the importance of seeing sound as a part of growth marketing. {This lesson will be available shortly}
8
Chapter Four - Actionable Brand Sound Steps
In this chapter, I'll provide you with actionable steps that you can take right now that doesn't require professional sound design. Then I'll give you ideas of how to move forward when you're ready for more curated structure and content creation. {This lesson will be available shortly}
4
Course Wrap Up
Final thoughts. {This lesson will be available shortly}
1
- 6.0
  Course Conclusion
Download for Full E-Book of Course Content
1
- 7.0
  Download E-Book

Intro to the Course

Introduction to The Course- Building Revenue For Small Business Through Sonic Strategy

Objectives

My objectives are to explain the utility of sound, help you to start a sonic strategy in house, and how to further implement a DIY approach within the open moments of your day.

Upon completion, you’ll be better prepared to start building reach and revenue through sonic foresight.

Ideal Student

Although this course applies to all, the ideal student owns and runs a small to medium size business. They are interested in sonic branding but don’t have the time or budget to go to a big sound agency.

Wrap Up

So have fun, learn a lot, and take your time. Really let this soak in. If you have more questions or would like to further discuss your sonic strategy, you can email me at [email protected] or find me on Linkedin, Twitter, Medium, or Facebook.

And please let me know what you think. Any testimonials or recommendations are most wholeheartedly appreciated.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

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