Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🐇 📚 🧬 💗💰 Simply Speaking: Memory Makes Magic

Utilizing the senses isn’t just a “literary observation. It is a deep STRATEGIC insight into how people connect, recall, and remain loyal.”

✨ 🧬 💗💰 Smart Restaurants are Making Strategic Music Choices

The tunes you choose for your restaurant don’t have to be based on pure intuition. We have data to back it up and make it strategic and profitable.

🧬 💗💰New Domino’s Sonic Logo

Sonic logo alert. Domino’s has a new one and it’s pretty good!

📚 🧬 💗💰 SoundOut Study on Sonic Logos

The new SoundOut study on sonic logo rankings is out. Some have been active for decades, and some are brand new. It’s important to note that nostalgia and repetition play a BIG part in effectiveness. Keep that nugget in your back pocket when reading. Is anyone else really confused about Arby’s? I don’t even know that one?!

🧬 💗💰Walmart Ads

A very interesting approach to sound in marketing. The music isn’t necessarily the focus, but it definitely plays into the sound design and ASMR.

✨ 🧬 💗💰 Audio, Yet Again, Is Not An Ad-On

It is fascinating to me that us audio people have been stating the same thing for years, and yet the message hasn’t been received yet. Sound is measurable, cultural, engaging, profitable, versatile across platforms, scalable, …. Should I go on?

🐇 ✨ 🧬 💗💰Soundmark Applicant BVG Denied

This one got me thinking. BVG applied for a sound mark trademark and was denied because the two successive notes were not distinct enough. It was decided that 4 successive notes would be distinct enough. The filing ends with the question, what about 3 notes? Head scratcher.

The post October 2025 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 The 90s and Sonic Branding Nostalgia

Invest, consistently integrate, connect deeply, and use AI responsibly. Sound in marketing is a sure thing…if you do it right.

🧬 💗💰 Sonic Logo; Qatar Airlines

Hans Zimmer created an “emotionally resonant journey” for Qatar Airlines.

🧬 💗💰 The Evolution of Sonic Branding

No matter how “sticky” the modern jingle is, “it can’t do everything”. A sonic identity mixed with some sound strategy is the ticket. And now a word from our sponsors.

🧬 💗💰 How to Measure R&D Spending

An unusual share to share but something to think about. With the R&D funding for science declining both privately and publicly, our nation as a whole will suffer but not right away. I feel the same with creativity in marketing and advertising. A company will suffer for “coloring inside of the lines” eventually. The problem, the eventually, isn’t on their mind yet. Help business-be creative-make sound on purpose.

🧬 💗💰 IKEA Sonic Branding

IKEA Poland’s new sonic identity.

✨ 🧬 💗💰 Electric Cars Are Changing Our Driving Experience

The traditional sound of a car is going away. Now it’s about combustification, whooshification, and musicalization (those names…wow). Can we truly connect to a car experience when the sounds of our past that makes us think “car” are gone?

I actually did a proof of concept on this very idea.

🧬 💗💰 Foxes Bow Irish Whiskey Sonic Identity

Speaking of 90s sonic branding nostalgia, Foxes Bow’s inspiration was 90s hip-hop.

✨ 🗣️ 🧬 💗💰 Voice Assistant Tech for Spacecraft Anomaly Detection, Resolution Tested

Daphne-AT (Space Siri) “uses a mix of logic and data-driven decision-making to help astronauts make informed decisions when a problem arises on a spacecraft.” Faster fixes and less mental workload for astronauts. Sounds like a win-win. Thoughts?

The post September 2025 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 6 Ways To Unlock Audio Potential

Invest, consistently integrate, connect deeply, and use AI responsibly. Sound in marketing is a sure thing…if you do it right.

🧬 💗💰 Sonic Identity; Islamic Arts Biennale

New sonic identity for the ​​Islamic Arts Biennale.

🧬 💗💰 Everything You Need to Know About Sonic Branding Is Bollocks

“[#SonicBranding] is not a sound effect or a musical stamp, it’s an evolving design principle, an auditory expression that flows through every brand interaction.”

🧬 💗💰 7UP India’s Sonic Logo

New #SonicLogo alert. Fascinating- at first I didn’t like it. Then I heard it again and it made me smile. Then I heard it a 3rd time and could then hear the possibilities and nuances within that could be used so many more 7Up audio touchpoints. So interesting how the brain works.

🧬 💗💰 Envato Rebrand

New sonic logo alert. Envato created a brand sound utilizing one of their existing musicians. What do you think?

✨ 🗣️ 🧬 💗💰 Money Talks But What Does It Sound Like

Music in finance shouldn’t be a “shortcut”. It should redefine and individualize each institution. Now is your chance FinTech; optimize the senses.

🧬 💗💰 The Issue That’s Threatening to Mute Sonic Branding

As we talk more and more about the importance of sonic branding, brands are continuing to fall short. Sonic Branding isn’t a tactic, it’s a strategy. Don’t spend tons of money on branded sound and still remain in the “sea of sameness”. Unlock the true potential of sound by finding your brand’s true sonic identity not just “what worked for the other guy”. I’d love to connect and tell you more!

✨ 🗣️ 🧬 💗💰 How AI Is Making the Invisible Visible In Branding

AI is great but it can not “feel”. Human creativity to human consumer is the only way to get a true sensory connection. And what we can do with #SonicBranding when done human is absolutely amazing. AI is our sketchbook- not the leatherbound manuscript.

🧬 💗💰 Multi-Sensory Marketing

The need for Joy is real in the coming years, and sensory marketing is the way this is achieved, specifically through sound. Sound helps us feel emotion. Sound brings us joy.

🧬 💗💰 Why The Majority of Pharma Brands Aren’t Using Sound Effectively

The lack of sonic logos and sonic branding in pharma has baffled me for years. According to Amp Sound Branding’s latest study, 7 out of 20 pharma companies use a sonic logo, and 69% use stock music. Lost opportunities guys…lost opportunity.

🧬 💗💰 Beyond Taste: How Sonic Branding Can Help Shape Brand Identity

A sonic logo is not a jingle, but it can be as catchy as one with far more versatility.

🧬 💗💰 The Sound of Stardom

A sonic logo for an individual celebrity. Thoughts? I’m on the fence…

The post Summer 2025 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🗣️ 🧬 💗💰 Major Oversight in Selling One of Radio’s Strengths

Who are these media buyers that need “Cliff notes on #SonicBranding”? I would LOVE to explain it to them!

✨ 🗣️ 🧬 💗💰 Why Music Still Matters In Modern Branding

This article struck me as another HUGE reason to focus on sound in marketing when advertising to GenZ. If our strongest nostalgic memories are formed between age 10-30, music playing a big role in that, why are we not focusing more on sonic branding in our ads to keep GenZ as a lifelong fan?

🧬 💗💰 Melodic Memories: Favorite Jingles

An interesting blend of worldwide jingle nostalgia. I’m curious if anyone sees any similarities?

✨ 📚 🗣️ 💗💰 Clubhouse Group Chat

So glad to hear Clubhouse is working it out! I’ve always felt that the platform mattered but was “not quite there yet”. I’m excited to see how this group voice chat idea pans out!

🧬 💗💰 The Rise of Sound Design; The Key To Brand Success

No more is sonic branding “too good to be true”. There is data to back it up! Sound in marketing is a game changer, and I’d love to tell you how.

✨ 📚 🐇 🗣️ 🧬 💗💰 New Study On AI Music Production

I am not a hater when it comes to music and AI. However, I know where it fits and where it doesn’t. AI is a tool that must be bookended by human creativity 100% of the time. Humans help humans care. Robots help humans do.

🧬 💗💰 How The Jingle Got Usurped By the Jingle

Insightful article re-stating what I’ve said again and again. The jingle isn’t dead- it’s just grown up. Sonic branding is its graduate degree name, and it’s making sound on purpose.

🧬 💗💰 Sonic Identity Unveiled To Mark 9th Anniversary

Sonic identity alert. ADGM’s 9th anniversary brought along some sonic branding incorporation. What do you think?

🧬 💗💰 Dubai Airport Sonic Identity

I love how every stem of this sonic identity can stand on its own; standing for something brand-related. “Sound On Purpose” happening over here.

The post May 2025 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

💗💰 The Kit Kat Break Space

It’s interesting how my generation focused on the ‘break’ in KitKat as an actual snapping of the chocolate pieces apart. Now it’s symbolizing a siesta. My, how vast the land of chocolate bars can be.

✨ 💗 💰 How Sundea Body Leveraged Sensory Marketing

I’ve actually been seeing a lot of beauty brands using this idea of blending makeup with food concepts. Not that you would eat your makeup, but this is a clever way to create an association. I wonder when they’ll really explore doing this sort of thing with music and sound.

🧬 ✨💗💰 Leveraging Sound In Marketing

I was expecting the generic definitions list, but got some interesting ideas. A lot of talk about podcast branding and AI in voice. Thanks to those CEO’s that contributed and were willing to think outside the box!

📚 🐇 🗣️ 🧬 💗💰 Veritonic White Paper on Audio Mob’s Video Game Audio Ads

54% of those surveyed preferred the audio ads because they did not disrupt game play. Hmmm non-disruptive ads are a winner? Who would have thought…well me at least!

🧬 💗💰 Magnum Ice Cream Ads

Fascinating use of ASMR and #SoundBranding.

🧬 💗💰 Bach To Basics

Although this writer wrote in long runon sentences I “think” the point he was making is that bridging the gap between mainstream music and classical shows the brand as a culture follower and can potentially save them a lot of money. Watch a Bridgerton episode and you’ll get it.

🧬 💗💰 Aroya Sonic Identity

A beautiful job at a sonic identity for AROYA cruises. I was able to sample this a bit ago and I just love it. Modern but rooted in culture resulting in a lovely walk down the boat deck.

📚 🐇 🗣️ 🧬 💗💰 Amp Sound Branding on the Sound of Luxury

A fascinating read on the sound of luxury.

📚 🐇 💗💰 Why Sonic Branding Is SO Important

Straight from Rolling Stone. Sonic branding is a game-changer. LOTS of stats in this one!

The post April 2025 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 Beauty Industry Needs More Sound Strategy

90% of consumers use social media but fewer than 30% connect with brands through these platforms. With GenZ so active on digital, this is a a problem. The beauty industry in particular needs some work in this respect.

🗣️🧬 ✨ 💗 💰 A Timeline of Shareable Sonic Branding

A great summation of where we started on social and where we are now. Sound has quietly been playing a role since the beginning.

🧬 💗💰 Sonic Identity: Docusign

New sonic identity for Docusign thanks to Amp Sound Branding. What do you think?

🧬 💗💰 Whiskas Takes Cats to Purradise

I have always said that the MeowMix jingle would never work as an identity because of how annoying it can get. However, this take on it makes me think differently. What do you think? Could they build a whole sonic identity out of this? Do you hear a sonic logo rather than a jingle?

🧬 💗💰 Sonic Identity: RONA

New sonic identity for RONA. Such a different take than Home Depot. Canadians, I’d love your take on this one. Does the sound sound like RONA?

📚 🐇 ✨ 💗💰 Marketing With Intelligence

“Emotional ads can boost brands’ pricing power by 40%.” Nowadays, where we look for lifts of 1 or 2%, why are we not focusing on sensory marketing more seriously? It’s not just fun to have. Emotional ads sell stuff.

🧬 💗💰 Sonic Logo: Nutella

New sonic logo. The sound of Nutella. What do you think?

🗣️🧬✨ 💗💰 A Sound Investment

This study with Australian radio is mind-blowing to me. Only 68% of ads had a strong brand association, although sound used properly in radio ads can double brand effectiveness. I’d be curious as to what America or Canada might score on this.

📚 🐇 💗💰 Scent Specialism

Exciting to hear that the community is investing in more and more forms of sensory marketing. As I always say, “sound is an enhancement to existing marketing.” That goes for each and every sense out there.

✨ 💗💰 How Marketers Can Maximize Radio Spend

A lot of overhaul is happening in Australian audio thanks to System1 and others.

📚 🐇 🧬 💗💰 Sensory Marketing In Beauty and Fashion Brands

Sensory marketing holds authentic and creative characteristics that GenZ is looking for. This article really paints a picture of using the multi-sensory approach to drive brand recall and awareness.

The post March 2025 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🗣️🧬✨ 💗💰 Sound Strategy For Brands Works

Sound strategy works and although it isn’t a standard practice yet…it will be. Time to learn a little something.

🗣️🧬 💗 💰 Sonic Branding: The Vendee Globe

What if The Odyssey had a sonic logo? Check out the latest on the amazing Vendee Globe and its commitment to finding a representative sound.

🗣️ 💗💰 Radio IDs- Twenty Thousand Hertz

Every wondered about those catchy little jingles bookending programming on your favorite radio stations? The RadioID is a long standing and nuanced thing that I talk all about in the latest from Twenty Thousand Hertz Radio Station Jingles: 80 Years of Earworms.

🗣️ 💗💰 Six Lessons in Branding From Reality TV

Even reality TV gets the power of music and sonic branding.

🗣️🧬✨ 💗💰 Sonic Moments of 2024

What did 2024 sound like? Here’s Sixième Son’s thoughts.

✨ 💗💰 EV Sounds

Here’s a conversation I can get on board for! #EV sounds are lacking to say the least. Let’s talk more about this!

🗣️🧬✨ 💗💰 Sonic Logos; The Musical Memes

Ever thought of sonic logos as musical memes? Well I sure have! Read up and let me know your thoughts.

🗣️🧬✨ 💗💰 Audiomob Launches New CPI Audio

Incorporating the ad into the game…so smart! Not only are you getting a truly immersive experience AND those advertisers need to TRULY understand the audience. All good things. Knowing their consumer is something a brand always needs to invest in anyways. What are your thoughts?

📚 💗💰 Thinking About Gen Beta’s Buying Habits Yet?

Although I’m not completely onboard analyzing buying habits for a demographic that doesn’t even have teeth yet, there are some points to be made in this one. One of which is sonic cues. GenBeta will treat these as common practice so you should be doing so as well.

📚✨ 💗💰 The Extraordinary Cost of Dull and Boring Ads

Dull ads are costly. Here’s why interesting needs to be on your check-list of must haves. Emotion sells- neutrality doesn’t.

📚 🐇 🧬 💗💰 Sonic Branding Insiders Guide

This is a GREAT resource! I especially enjoyed hearing their description of the different utility for sonic logos depending on if it was a chosen or necessity brands. Thank you SoundOut.

The post February 2025 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

📚🧬💰 The Sound of Growth

Worth a read. Here are some takeaways:

• Audio advertising works best when committed for a significant amount of time.
• Long-term gains trump short-term tactics.
• Diminishing returns yet steady reach and influence will pay out in the end.

🗣️✨ 💰 Podcasts Continue to Hold Sway Over Consumer Decision Making

The case for sound in a recent Veritonic study.

🗣️🧬✨ 💗💰 Sonic Branding For Social Media

“Effective #sonicBranding, by contrast, requires thoughtful strategic planning, inspired creative execution, and consistent application across all media and content.” Keyword here being ‘effective’.

🗣️🧬✨ 💗💰 Audio/Visual Logos

Well put. “Sonic branding is a marathon, it’s not a sprint.”

🧬 💗💰 Standard Chartered Gets a New Sonic Identity

New Sonic Identity alert. What do you think? Does it ‘sound’ like Standard Chartered? I think the identity doesn’t match the logo at the end. Thoughts?

The post January 2025 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 ✨💗💰 Spotify’s New Brand Direction Could Be the Beginning of the End

According to the writer, Spotify used to be a way to escape from screens. Now with it’s catch-all content approach including video, that seems a thing of the past.

🐇📚💗💰 Designed To Be Addictive

Tricky tricky! Once you pop you obviously can’t stop!

🐇📚🧬 💗 💰 “Sonic Seasonings” At KFC

A fascinating “sonic seasonings” study with KFC and a carefully crafted Jingle Bells remix. Gotta say… Singapore has some awesome flavors!

🧬 💗💰 Immersive Soundscapes for Alamo Exhibit

What a fun way to learn about the Alamo!

🧬✨ 💗💰 From Sonic Branding to TikTok Songs

Some predictions on music and sonic branding going into 2025.

🧬🗣️ ✨ 💗💰 Honoring Audio Ads At Spotify

A unique award ceremony celebrating the utility of a platform (Spotify) and its best abilities to create holistic marketing through supportive audio design.

🧬 💗💰 Nostalgia and Memory in Podcast Ads

“Attribution is half the success of advertising.” What’s more memorable than a jingle? This quote was taken from a bank executive FYI.

🧬 💗💰 The Power of Sound: When Should Your Brand Re-Invest In Marketing?

Audio branding is that fresh opportunity to keep the interest of consumers who are quick to scroll.

The post December 2024 Articles appeared first on Sound In Marketing.

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 Memorable Jingles Themes Lead Brands Through Media Jungle

A thoughtful take on the past and present of jingles and sonic branding.

🐇 📚 Scientists Grow Hair Cells on Mice

Using mice to re-generate human ear “hair cells” can help halt or reverse hearing loss! Fascinating read.

🧬 💗 💰 Instagram’s New Sonic Logo- Where Did It Go Wrong?

A great breakdown of ideas and possibilities. I feel that IG’s sonic logo is too abrasive. The staccato effect feels like I’m stopping on my heels after running full pace. What do you think of their new sound?

🧬 💗💰 Compassion Intl. Nominated For Top Sonic Brand Award

Well done Compassion International and Sixieme Son for this emotional sonic logo inspired by the children that they serve.

🧬 💗💰 Fast Food Chains Use Scent Marketing

Nothing new but a good reminder to use multiple senses in your marketing. And now I’m hungry.

🧬 💗💰 Beauty Brands Sonic Glow Up Report

You would think beauty brands would be all over this. It seems a bit lackluster. Maybe Maybelline’s latest will boost the intrigue and show the beauty industry that “maybe it’s worth it” to explore sonic branding.

The post November 2024 Articles appeared first on Sound In Marketing.