This course breaks down how a sonic strategy starts in house, the utility of sound in marketing, and how to implement a DIY approach within the open moments of one’s day.
Upon completion, the student will be better prepared to start building reach and revenue through sonic foresight.
Course Curriculum
- About This Course
- The Definitions
- Human Brand Vs. Non Human Brand
- What Sound Strategy is NOT
- The Current Market Calls For Sound
- Sound Strategy Effectiveness in Both B2B and B2C Marketing
- Sound; Depth and Intrigue
- Brand Sound in Voice Assistance, Stock Music, and Custom Sound
- Sound Usage Statistics
- Growth Marketing and Sound
- 3 Actionable DIY Sound Steps
- Moving Past the DIY
Your teacher
Jeanna Isham
Jeanna Isham has 20+ years of audio experience. Starting in film composition and production music, she evolved into the world of sonic branding and sound identities as a creator, strategist and thought leader. Her company, Dreamr Productions, creates audio identities for companies and brands as well as consults and educates brands and marketers on sound in marketing and its best practices.
Jeanna also produces, hosts, and edits the Sound In Marketing Podcast.
Dreamr Productions is a part of Stage Ham Entertainment LLC, a full-service audio/video production company based out of Sacramento, CA.
Frequently Asked Questions
You will have lifetime access.
This course is scheduled to be available for enrollment in Spring 2023.