August 2024 Articles

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 Screw the Backlash: Here’s Why Apple Music is Crushing It

A look at Apple’s music strategy and how it pays attention to what it’s selling but also the culture that it’s selling to.

🧬 💗💰 Ears Are the Gateway to a Consumer’s Heart

Experience over product, sound as a brand’s “auditory handshake”, and 2 more companies (Wells Fargo and Paypal) with a sonic logo I was not aware of!

🧬 💗 💰 How Music Lost Its Value

An amazing walk down memory lane. All those almost Millennials / mostly Gen Xers will agree.

✨ 🗣️ 🧬 💗💰 Spotify Is No Longer Just A Streaming App

Seeing as Apple has tried and failed, we’ll see how Spotify does at becoming more of an audio social network than a streaming music app. However, I’ve always known that Clubhouse will find a better version of itself sometime soon.

🧬 💗💰 National Trust Sonic Branding

A lovely new sonic logo for National Trust from Massive Music.

🧬 💗💰 Music In Advertising Isn’t Dead

“Why not foster a four-way dialogue between the brand, ad agency, director, and music house?”. This is how sonic branding would work best! Let’s start collaborating!

🧬 💗💰 Sonic Journeys: The Venice Simplon-Orient-Express (VSOE)

How can sound elevate the luxury travel experience- explained. Well done to the collaboration between Sixième Son and The Belmond Group.

🧬 💗💰 AOK Sonic Branding

What does the Tree of Life sound like? AOK Health Insurance teamed up with Why Do Birds to answer that very question.