🧬 = Sonic Branding and Sound Design
💗 = Sensory Marketing
✨ = Technology News
💰 = Marketing
🗣️ = Voice First
🐇 = Join me down a rabbit hole
📚 = Knowledge
🧬 💗💰 Screw the Backlash: Here’s Why Apple Music is Crushing It
A look at Apple’s music strategy and how it pays attention to what it’s selling but also the culture that it’s selling to.
🧬 💗💰 Ears Are the Gateway to a Consumer’s Heart
Experience over product, sound as a brand’s “auditory handshake”, and 2 more companies (Wells Fargo and Paypal) with a sonic logo I was not aware of!
🧬 💗 💰 How Music Lost Its Value
An amazing walk down memory lane. All those almost Millennials / mostly Gen Xers will agree.
✨ 🗣️ 🧬 💗💰 Spotify Is No Longer Just A Streaming App
Seeing as Apple has tried and failed, we’ll see how Spotify does at becoming more of an audio social network than a streaming music app. However, I’ve always known that Clubhouse will find a better version of itself sometime soon.
🧬 💗💰 National Trust Sonic Branding
A lovely new sonic logo for National Trust from Massive Music.
🧬 💗💰 Music In Advertising Isn’t Dead
“Why not foster a four-way dialogue between the brand, ad agency, director, and music house?”. This is how sonic branding would work best! Let’s start collaborating!
🧬 💗💰 Sonic Journeys: The Venice Simplon-Orient-Express (VSOE)
How can sound elevate the luxury travel experience- explained. Well done to the collaboration between Sixième Son and The Belmond Group.
🧬 💗💰 AOK Sonic Branding
What does the Tree of Life sound like? AOK Health Insurance teamed up with Why Do Birds to answer that very question.