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🧬 = Sonic Branding and Sound Design
💗 = Sensory Marketing
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August 2023 Articles
Follow Editor and Chief Jeanna Isham at Dreamr Productions official blog for her most up to date thought provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.
🐇🗣️✨💗💰Will the Rise of AI Change How People Shop Online?
With the world of AI very much alive and spinning, the human element that it’s trying to tap into is still hard to attain. However, capturing branded sound within that new AI brings your brand that much closer to it and at an accelerated rate.
🐇🗣️✨💗💰 Made By Humans; Making A Case For Humanity In Tech Age
Technology “super charging” emotion. Sensory marketing is a big deal. Small business hear me when I say this is an amazing chance to up your marketing exponentially using the senses.
🧬💗💰 Sound; A Marketing Investment That Will Pay Off in a Recession
Sonic branding may not be obvious to all, but once put into context is very easy to implement and highly lucrative to the future of any business. Small business, this is your chance to 10x your marketing for way less time and money.
📚✨💗💰🌐 The Metaverse A Ploy or the Next Big Thing?
A great explanation of what the Metaverse could mean for your business, “different markets in different locations in more personalized and innovative ways”.
🧬✨💗💰 Safe and Sound; How EV’s Tell You They Are Coming
A quick Marketplace Podcast about sound in cars with a feature by Made Music. Always fun to hear the thought process.
📚🧬💗💰Can You Trademark a Sonic Logo?
Some of the nuts and bolts that go into creating a unique sound as a sonic logo in branding.
📚🧬💗💰 Sonic Branding Simplified
Sound in marketing is the “new” way to stand out within new technology and brand new platforms. When done right, sonic branding is where small business can get ahead and actually compete with big business marketing.
Sonic branding is not something that happens overnight. It’s research and attention to details. It’s market comparisons and a lot of deep brand identity digging to create the sound that doesn’t work for you, but that works for your brand. Sound in marketing done right sets you apart and gets you noticed.