Legend
🧬 = Sonic Branding and Sound Design
💗 = Sensory Marketing
✨ = Technology News
💰 = Marketing
= Voice First
= Join me down a rabbit hole
= Knowledge
August 2021 Articles
🗣️ 📚. The Bright Side of Audio
If Facebook is experiencing FOMO on social audio…..we should be paying attention right?
🗣️ 💰 📚. The Unique Opportunities of Social Audio
A new revenue stream for creators and brands? Perhaps. It’s still new, still being created….now’s the time to at LEAST try right?
💗 💰 🐇 📚 What the Ad Industry is Missing About Brand Purpose Brand purpose should be intentional. The morals and missions and that brands stand for must be stood for across the board. No double standards.
🗣️ 🐇 📚 How Virtual Customer Service is Entering Physical Retail
Some great examples of why “ease of use” may not be the only factor. Conversational AI and voice first is still new and we won’t use it in EVERY use case. In the case of Bev, I wouldn’t feel comfortable talking to a wall either.
🗣️ Why Your Business Needs a Voice First Strategy
“Given the rate of adoption and the growing customer demand for greater convenience, ease, and accessibility, now is the time for every brand in every industry to overcome their ambiguity and adopt a voice first brand strategy.”
💗 🗣️ 📚. Is the UK’s ‘Pingdemic’ Good or Bad?
This “pingdemic” could lead to alarm fatigue, psychological distress, and simply just ignoring the notification entirely. The functional sound, while designed for good, has inadvertently linked to something frustrating and negative.
🗣️ 💰 📚. Cerence and SiriusXM Enter Agreement Enhanced to Enhance Voice-Powered
Cerence and SiriusXM improving the voice first experience in autonomous voice.
🗣️ 💰 📚. State of Audiobooks in 2021; What Authors and Book Publishers Need to Know
This is a GREAT breakdown of how much self publishing your audiobook vs. finding a publishing company could cost.
🧬 💰 📚 How Many Studies Does It Take To Prove Music Impacts Brand
A lot of research cited here proving (yet again) that music and sound is good for you.
💗 💰 Social Audio Is Overhyped
The beauty of social audio…the nuances. Some thought provoking thoughts of the good and bad of voice first.
🧬 💗 💰 Dicks Sporting Goods Support Local Athletes
This was such an excellent use of music creating a new definition of beauty and being a woman!
🐇 📚 Visa Overhauls Brand New Logo and Campaign its First Wieden Kennedy Great job Visa and Weiden+Kennedy! Excited to see the new logo and campaign!
🗣️ The Linux Foundation Tackles Safe Open Standards For AI Voice Assistants
Congratulations to Open Voice Network and the Linux Foundation for making a difference in audio ethics and audio standards!
🧬 💗 💰 2021 Cannes Lions Proves that Audio Campaigns Are Innovating More Than Ever
Great share of some of the Cannes winners. Burger King, Action Sports, Sick Beats, and Good Humor are my favorites! Great way to advertise the power of sound.
🗣️ 🧬 💗 💰 Why Audio Marketing is the Next Frontier
Sonic branding ; What is quickly becoming “a sophisticated market.”
🧬 WTF is Sonic Branding?
I really like the approach this author took to explain sonic branding in a socially relevant way.
🗣️ 🧬 💗 💰 The Sonic Framework; How To Leverage Audio Content and Voice Technology
A well thought out breakdown of the many facets of sound marketing.
🗣️ AI Voice Actors Sound Human
Super interesting article breaking down some synthetic voice practices and expectations.
✨🗣️ Get To Know Some of the Features in our Live Interactive Audio Offering In Greenroom
Has anyone used the Spotify Greenroom yet? How does it compare to Clubhouse?
✨ 💰 Soundhound Has Raised A Big 100M Round To Take On Alexa and Google Assistant
Someone to compete with Amazon and Google in voice assistance?
🧬 🗣️ 10 Unusual Sound Websites That Will Make You See Audio in a Whole New Way An article packed with a ton of insightful content and programs. And I’m not just saying that because you mentioned the Sound In Marketing podcast!
🧬 💰 Sonic Branding; How To Use the Power of Sound For Marketing
This article has some great summations on the power of Sound in marketing.
📚 🧬 🐇 Music Is Similar To Language In Terms Of Working Memory Interference
One of the resources I used in my Sound In Marketing Learning material.
🗣️ On Voice AI Politeness I feel a lot of feelings about this article. I believe that we should still be polite but “polite” may mean something different to me. Thoughts?
🧬 💗 Background Music Demand Surges As Sensory Marketing Gains Traction Through 2027
I would be curious to know what people thought of this? Can Stock Music be used for Sensory Marketing or Sonic Branding?