141: The Crunchy Catastrophe
SunChips created a 100% compostable bag, which is great! The problem lay in a bag design blunder that cost in terms of user experience.
Not my first crinkle story on SunChips- check out the World’s Loudest Chips Bag episode here.
Read the original article here: https://dreamrproductions.com/sunchips-bag/
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The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
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