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Invest, consistently integrate, connect deeply, and use AI responsibly. Sound in marketing is a sure thing…if you do it right.
Hans Zimmer created an “emotionally resonant journey” for Qatar Airlines.
No matter how “sticky” the modern jingle is, “it can’t do everything”. A sonic identity mixed with some sound strategy is the ticket. And now a word from our sponsors.
An unusual share to share but something to think about. With the R&D funding for science declining both privately and publicly, our nation as a whole will suffer but not right away. I feel the same with creativity in marketing and advertising. A company will suffer for “coloring inside of the lines” eventually. The problem, the eventually, isn’t on their mind yet. Help business-be creative-make sound on purpose.
IKEA Poland’s new sonic identity.
The traditional sound of a car is going away. Now it’s about combustification, whooshification, and musicalization (those names…wow). Can we truly connect to a car experience when the sounds of our past that makes us think “car” are gone?
I actually did a proof of concept on this very idea.
Speaking of 90s sonic branding nostalgia, Foxes Bow’s inspiration was 90s hip-hop.
Daphne-AT (Space Siri) “uses a mix of logic and data-driven decision-making to help astronauts make informed decisions when a problem arises on a spacecraft.” Faster fixes and less mental workload for astronauts. Sounds like a win-win. Thoughts?