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Invest, consistently integrate, connect deeply, and use AI responsibly. Sound in marketing is a sure thing…if you do it right.
New sonic identity for the Islamic Arts Biennale.
“[#SonicBranding] is not a sound effect or a musical stamp, it’s an evolving design principle, an auditory expression that flows through every brand interaction.”
New #SonicLogo alert. Fascinating- at first I didn’t like it. Then I heard it again and it made me smile. Then I heard it a 3rd time and could then hear the possibilities and nuances within that could be used so many more 7Up audio touchpoints. So interesting how the brain works.
New sonic logo alert. Envato created a brand sound utilizing one of their existing musicians. What do you think?
Music in finance shouldn’t be a “shortcut”. It should redefine and individualize each institution. Now is your chance FinTech; optimize the senses.
As we talk more and more about the importance of sonic branding, brands are continuing to fall short. Sonic Branding isn’t a tactic, it’s a strategy. Don’t spend tons of money on branded sound and still remain in the “sea of sameness”. Unlock the true potential of sound by finding your brand’s true sonic identity not just “what worked for the other guy”. I’d love to connect and tell you more!
AI is great but it can not “feel”. Human creativity to human consumer is the only way to get a true sensory connection. And what we can do with #SonicBranding when done human is absolutely amazing. AI is our sketchbook- not the leatherbound manuscript.
The need for Joy is real in the coming years, and sensory marketing is the way this is achieved, specifically through sound. Sound helps us feel emotion. Sound brings us joy.
The lack of sonic logos and sonic branding in pharma has baffled me for years. According to Amp Sound Branding’s latest study, 7 out of 20 pharma companies use a sonic logo, and 69% use stock music. Lost opportunities guys…lost opportunity.
A sonic logo is not a jingle, but it can be as catchy as one with far more versatility.
A sonic logo for an individual celebrity. Thoughts? I’m on the fence…