February 2025 Articles

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🗣️🧬✨ 💗💰 Sound Strategy For Brands Works

Sound strategy works and although it isn’t a standard practice yet…it will be. Time to learn a little something.

🗣️🧬 💗 💰 Sonic Branding: The Vendee Globe

What if The Odyssey had a sonic logo? Check out the latest on the amazing Vendee Globe and its commitment to finding a representative sound.

🗣️ 💗💰 Radio IDs- Twenty Thousand Hertz

Every wondered about those catchy little jingles bookending programming on your favorite radio stations? The RadioID is a long standing and nuanced thing that I talk all about in the latest from Twenty Thousand Hertz Radio Station Jingles: 80 Years of Earworms.

🗣️ 💗💰 Six Lessons in Branding From Reality TV

Even reality TV gets the power of music and sonic branding.

🗣️🧬✨ 💗💰 Sonic Moments of 2024

What did 2024 sound like? Here’s Sixième Son’s thoughts.

✨ 💗💰 EV Sounds

Here’s a conversation I can get on board for! #EV sounds are lacking to say the least. Let’s talk more about this!

🗣️🧬✨ 💗💰 Sonic Logos; The Musical Memes

Ever thought of sonic logos as musical memes? Well I sure have! Read up and let me know your thoughts.

🗣️🧬✨ 💗💰 Audiomob Launches New CPI Audio

Incorporating the ad into the game…so smart! Not only are you getting a truly immersive experience AND those advertisers need to TRULY understand the audience. All good things. Knowing their consumer is something a brand always needs to invest in anyways. What are your thoughts?

📚 💗💰 Thinking About Gen Beta’s Buying Habits Yet?

Although I’m not completely onboard analyzing buying habits for a demographic that doesn’t even have teeth yet, there are some points to be made in this one. One of which is sonic cues. GenBeta will treat these as common practice so you should be doing so as well.

📚✨ 💗💰 The Extraordinary Cost of Dull and Boring Ads

Dull ads are costly. Here’s why interesting needs to be on your check-list of must haves. Emotion sells- neutrality doesn’t.

📚 🐇 🧬 💗💰 Sonic Branding Insiders Guide

This is a GREAT resource! I especially enjoyed hearing their description of the different utility for sonic logos depending on if it was a chosen or necessity brands. Thank you SoundOut.