December 2024 Articles

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 ✨💗💰 Spotify’s New Brand Direction Could Be the Beginning of the End

According to the writer, Spotify used to be a way to escape from screens. Now with it’s catch-all content approach including video, that seems a thing of the past.

🐇📚💗💰 Designed To Be Addictive

Tricky tricky! Once you pop you obviously can’t stop!

🐇📚🧬 💗 💰 “Sonic Seasonings” At KFC

A fascinating “sonic seasonings” study with KFC and a carefully crafted Jingle Bells remix. Gotta say… Singapore has some awesome flavors!

🧬 💗💰 Immersive Soundscapes for Alamo Exhibit

What a fun way to learn about the Alamo!

🧬✨ 💗💰 From Sonic Branding to TikTok Songs

Some predictions on music and sonic branding going into 2025.

🧬🗣️ ✨ 💗💰 Honoring Audio Ads At Spotify

A unique award ceremony celebrating the utility of a platform (Spotify) and its best abilities to create holistic marketing through supportive audio design.

🧬 💗💰 Nostalgia and Memory in Podcast Ads

“Attribution is half the success of advertising.” What’s more memorable than a jingle? This quote was taken from a bank executive FYI.

🧬 💗💰 The Power of Sound: When Should Your Brand Re-Invest In Marketing?

Audio branding is that fresh opportunity to keep the interest of consumers who are quick to scroll.