November 2024 Articles

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 Memorable Jingles Themes Lead Brands Through Media Jungle

A thoughtful take on the past and present of jingles and sonic branding.

🐇 📚 Scientists Grow Hair Cells on Mice

Using mice to re-generate human ear “hair cells” can help halt or reverse hearing loss! Fascinating read.

🧬 💗 💰 Instagram’s New Sonic Logo- Where Did It Go Wrong?

A great breakdown of ideas and possibilities. I feel that IG’s sonic logo is too abrasive. The staccato effect feels like I’m stopping on my heels after running full pace. What do you think of their new sound?

🧬 💗💰 Compassion Intl. Nominated For Top Sonic Brand Award

Well done Compassion International and Sixieme Son for this emotional sonic logo inspired by the children that they serve.

🧬 💗💰 Fast Food Chains Use Scent Marketing

Nothing new but a good reminder to use multiple senses in your marketing. And now I’m hungry.

🧬 💗💰 Beauty Brands Sonic Glow Up Report

You would think beauty brands would be all over this. It seems a bit lackluster. Maybe Maybelline’s latest will boost the intrigue and show the beauty industry that “maybe it’s worth it” to explore sonic branding.