September 2024 Articles

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 Cathay Pacific New Sonic Logo

A new sonic identity while also supporting the Asian Youth Orchestra. Well done Cathay-Pacific and Sixieme Son!

📚 ✨ 🗣️ 🧬 💗💰 The Future Of Sonic Branding

A very insightful interview with Eric Seay of Audio UX about the future of new technology, culture, and how sonic branding fits within.  

🧬 💗 💰 Jio BP’s New Sonic Identity

I love the energy that Brand Musiq put into the new sonic identity for Jio Bp. It’s fun, flexible, and friendly.

✨ 🗣️ 🧬 💗💰 What Will Drive the New Era of Creativity and Empathy in Digital Audio Advertising

It’s pretty straightforward but true. Finding our way in this new era will be the same as the old; find the human in the tech and the creativity will set you free.

📚 ✨ 🗣️ 🧬 💗💰 The Art of Brand Differentiation Strategies For Lasting Impact

In this world of marketing where uniqueness is key, harnessing the power of the senses, experiential design, and creativity are must-haves. All of this can be accomplished through sound. The trick is to do it right, consistently, and for an extended period of time.

🧬 💗💰 How Multi-Sensory Influencer Driven Engagement Are Transforming Exhibitions

It’s not just about a multi-sensory experience. It’s about crafting something unique, and “cultivates curiosity and commitment”.

🗣️ 🧬 💗💰 How Insurance QSR and Telecom Giants Are Scoring Big Sports Radio

“(Radio) advertisers aren’t just background noise for sports listeners—they’re part of the action.” Radio is still king when it comes to sports.

🧬 💗💰 New York’s Iconic 90’s Jingle Makes Comeback

Maybe It’s Maybelline- a reinvention of a classic phrase to communicate New York’s attitude and flair. It’s not just about a “cute jingle” anymore.