July 2024 Articles

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

🧬 💗💰 How the Sounds We Hear Help Us Predict How Things Feel

Would you take a 1% mortgage increase to keep listening to on-hold music? Personally….no. But check out the latest from Sixième Son about how their USAA fans reacted to their on-hold music.

📚 🗣️🧬 💗💰 6 Ways To Win the Battle For Attention Influence

With our attention span shrinking, “Critical voices are tuned out, leading to miscalculations, missed projections, and lost revenue opportunities.” Thank you to Nuala Walsh for stating the case for sound in marketing.

✨📚 🗣️ 💗💰 New Research Confirms Audio Outperforms TV and Digital

Podcast ads outperform as opposed to other digital, by 7-8% and 56% more attention. It’s also the cheapest buy. Tell me again why the focus isn’t on audio yet.

🧬 💗💰 The Best A Brand Can Get

“The Best A Man Can Get” was a great jingle in the 80’s. So glad to hear that Gillette is bringing it back.

📚 ✨ 🗣️ 🧬 💗💰4 New Years Resolutions For Sonic Success in 2024

Hard to summate gold but I’ll try. Sonic branding may not result in immediate purchase but they drive customers down to the bottom of the funnel for heavier purchase consideration in the future. Creative design must be considered to help with connection and relatability and diversity helps promote inclusivity over segregation. Thanks again for your wise words Steve Keller of SXM.

🧬 💗💰 Sonic Branding: A Power Play For Sports and Entertainment

At the root of all sports fans is emotion. It’s why they tune in and pay the big bucks to attend live games. Using sonic branding to keep them happy and engaged on and off-season is just the ticket.

💗💰 Sonic Branding: A Secret Weapon For Breaking Through The Noise

Such an excellent interruption to traditional marketing.

🧬 💗💰 The Sound of Leffe

Such an unusual take on sonic branding with such a unique backstory of a Brand.