June 2024 Articles

Follow Editor and Chief Jeanna Isham at Dreamr Productions’ official blog for her most up-to-date thought-provoking insights on the current industry and what is to come. To join her testing ground pieces, follow her on Medium.

📚 🐇 How the Sounds We Hear Help Us Predict How Things Feel

Sounds help our brains define what we are about to see. This study sounds fascinating in the exploration of aiding those with neuro deficiencies, schizophrenia, and anxiety.

🧬 💗💰 Edison Research- Q4 Share Of Ear Audio Dial

I find it fascinating that YouTube is #2 on the audio listening list! It’s above podcasts and SiriusXM!

✨ 🧬 💗💰 Sound Branding in Gen Z’s Digital Age

GenZ is not messing around. Be real or be blocked. Brands need to stop trying gimmicks and be strategic. Marketing authentically matters.

📚 🗣️ 🧬 💗💰 Sonic Branding Gaining Traction in 2024

GenZ reads right through marketing manipulation. Find what’s relevant to them and start caring about your messaging.

📚 🐇 ✨ 🗣️ 🧬 💗💰 Can Generative AI Write Better Brand Music Than Humans?

Only a few percentages behind on overall emotional appeal, “The AI was not bad, it was just not as good.”  

✨ 🗣️ 🧬 💗💰 Connection Through Collaboration Brand Remix Culture and Gen Z’s Sonic Youth

Attempting to evade identity by latching onto another artist’s identity is seen as inauthentic by GenZ. Create and define a brand identity of your own. That is what this market is waiting for.

🧬 💗💰 Sonic Branding: A Secret Weapon For Breaking Through The Noise

Sonic Branding is “an audio vocabulary that reinforces your brand promise.” Great article by Sixième Son.

💗💰 Five Guys: Marketing Unleashing Power Perception

Interesting take on sensory marketing that focuses on words to supply the visuals.

✨ 🗣️ 🧬 💗💰 Audio Advertising: Its Performance Era It’s All About Results

Radio advertising drives more sales conversions than TV advertising. Sound in marketing is no joke…unless the joke is what you need to get the sale.

📚 🐇 🗣️ The Way Whales Communicate is Closer to Human Language Than We Realized

Here is a fascinating deep dive into how AI and machine learning can accelerate our knowledge. We can decode the clicks and pops language of a sperm whale faster and more accurately by feeding the information to the AI.